How Can Ad Ops and New Media Players Eliminate Inefficiencies?
For some reason, publishers have slowly adopted new ad ops methods. Many have fallen into the pattern of simply doing things as they have always been done. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This […]
Why Advertisers Must Embrace OTT Services’ Ad-Supported Models in 2023
All streaming media companies have content and audiences, but what is critical is the ability for these brands to come up with new, innovative ways to package the content and reach audiences based on their content consumption preferences.
THE LATEST IN MULTI-LOCATION MARKETING
Brands Learn to Scale Campaign Execution with Ad Automation In 2023, everyone is being challenged to do more with less. Budget cuts and external pressures have caused nearly half of U.S. brands to freeze or reduce media spending in the past year, but still, the demands for results put on marketers have never been greater. In […]
Brands Learn to Scale Campaign Execution with Ad Automation
In 2023, everyone is being challenged to do more with less. Budget cuts and external pressures have caused nearly half of U.S. brands to freeze or reduce media spending in the past year, but still, the demands for results put on marketers have never been greater. In response, many brands and publishers are seeking new strategies, […]
The AI balancing act: 3 tips for a successful D2C strategy
Getting the right mix of automation versus the human experience can help you prevent fulfilment problems damaging customer experience and loyalty. But when do you need the human touch, and when is it best to deploy AI? Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc. explains why the reduction of brand awareness associated with search […]
Theorem India Wins 2 Awards at Economic Times Human Capital Awards
At the 2nd edition of The Economic Times Human Capital Awards Theorem India has won laurels by winning the Excellence in Remote Work Arrangement and Management Award.
How Ad Industry Experts Are Putting AI To Work
AI is so hot right now. Generative AI tools such as ChatGPT and DALL-E are dazzling the public, with ChatGPT alone seeing 10 million daily users since its release in November. No doubt your Twitter feed has been full of people sharing screenshots of their “conversations” with ChatGPT, often in the spirit of fun. But […]
Theorem Selected as 2023 UK Digital Excellence Awards Finalist in ‘Best Use of Technology’ Category
Theorem, a global, full-service digital marketing solutions company, is honored to be shortlisted in the ‘Best Use of Technology’ category in the 2023 UK Digital Excellence Awards. With over 20 years of expertise in the ad-ops business, Theorem strives to ensure that clients have accessibility to agile automation solutions that eliminate error margins, improve efficiency, enable scalability and ultimately drive increases in revenue at scale.
Inspirational Woman: Reem Al-Basri | Head of Digital Media Strategy, Theorem Inc.
As the Head of Digital Media Strategy, Reem’s focus is growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail and D2C sectors. Reem brings deep experience in media planning, client services, communication strategy and account leadership. Her strategic perspective earned her opportunities to work on global clients, become […]
12/27/22: Cynopsis Presents Looking Ahead…
Who Will Be the Big Winners in 2023? Cynopsis polled industry experts for their thoughts on what success will look like in the coming year. Here’s what they had to say… “The big winners in 2023 will be those media companies who deliver the greatest value – to their affiliates, to ad agencies, or directly […]
