3 Best Practices To Win Customers in Social Commerce
Discover three best practices to help you improve customer engagement and increase ROI using social commerce. Micro-moments allow marketers to connect fragmented customer journeys to ROI and growth while ensuring customer engagement and loyalty. Jay Kulkarni, founder and CEO, Theorem, discusses the best practices to leverage a successful micro-moment strategy to increase customer engagement and […]
Theorem Recognized for Performance Marketing Innovation in 2022 MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, Aug. 11, 2022 /PRNewswire-PRWeb/ — MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Theorem Inc., a flexible full-service digital […]
The Powers Of Creation, When It Comes To Creative; Facebook’s A Whale … A Beached Whale
The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign. “Turn top-performing videos into ads,” is how TikTok puts it in a release. In a nutshell, that means giving the TikTok community a “creative hand” […]
Theorem Expands AdOps, Order-to-Cash and Automation Services, Increasing Productivity & Cash Flow to Media and Entertainment Companies
Building on over 20 years of experience streamlining ad operations, Theorem aims to bring greater revenue opportunities to global publisher, streaming, audio and OTT brands Chatham, New Jersey | August 04, 2022 09:30 AM Eastern Daylight Time Theorem, a full-service flexible digital marketing solutions provider, with over 20 years of experience successfully streamlining ad operations […]
Performance marketing people
Full-service digital marketing solutions provider Theorem has expanded its senior team with Reem Al-Basri joining as Head of Digital Media Strategy, based in the company’s London office. Al-Basri’s focus will be to grow Theorem’s UK business, particularly within retail and D2C. Her experience in the industry spans more than 14 years, and she previously held […]
Revolving Door Roster Updates: Good-Loop, Merkle, Portal A & More
It’s Friday, so Fri-yay! We’re back with the biggest hires, promotions, retirements and appointments at agencies worldwide. Dive in to see who went where this week. AiAdvertising Advertising technology company AiAdvertising appointed Jerry Hug, previously its director of operations, as CEO and a new board member for the company. Hug is recognized for being a driving […]
07/29/22: “On Patrol Live” breaks REELZ records
Digital marketing solutions provider Theorem has hired Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Previously, Al-Basri held several different titles while working at Publicis Group.
Theorem Names Reem Al-Basri as New Head of Digital Media Strategy, Expanding DTC Capabilities Globally
Publicis Groupe veteran joins Theorem to grow global business with a particular focus on extending its full-service, flexible marketing solutions to DTC and retail categories Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the […]
Three Best Practices to Reduce Acquisition Costs and Increase Lifetime Value
In the current market where consumers are calling for higher regulations on data privacy while requesting deeper personalization from brands, it’s no wonder the costs of acquisition are on the rise. For many retail and DTC brands, it’s imperative to implement methodologies that reduce the cost of acquisition without sacrificing the engagement and loyalty of […]
M-Commerce: Automation’s Key Role
New research from WARC predicts that by 2025, 73% of people will rely solely on smartphones to access the internet, powering m-commerce. Brands must adjust swiftly to changing consumer trends and respond at scale, especially now that more than half the world is constantly plugged in. With more digital platforms and channels available than ever […]
