Media & Entertainment

We help streaming, OTT, audio, and CTV brands scale their monetized ad offerings and perfect their audience targeting strategies to meet the increasing demand for ad space on their platforms.
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Discover our tailored solutions to drive your business to new heights.

Media & Entertainment Solutions

The media and entertainment (M&E) landscape is quickly evolving as connected TV (CTV), over the top (OTT), streaming video, and audio brands continue to adopt advertising business models. Our solutions help M&E brands thrive by leveraging scale, boosting efficiency, defining audience-based sales strategies, and revolutionizing workflows with customized innovative automation.
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Automation
We ensure businesses are future ready by implementing customized automation into their existing processes. This helps eliminate manual data entry and other repetitive work, freeing talent to focus on higher-value tasks such as strategy and business development. Our automation solutions also cut costs, reduce error margins, boost revenues, and increase productivity at scale. 
 
  • Automation
  • Screenbot by Theorem
  • Strategy & Consulting
  • Biddable Media/Media Operations
  • Tech Development
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Media Management & Operations

Today’s media and entertainment brands are striving to stay ahead of the competition, capitalize on new opportunities, and achieve sustainable growth in a fast-paced, constantly evolving market. We provide media operations and management solutions that help streamline processes, reduce inefficiencies, and improve profitability. By leveraging technology, automation, data analytics, and campaign creative development, our solutions enable faster order cycles, efficient campaign management, and effective audience targeting.

  • Ad Trafficking
  • Audience Targeting
  • Media Operations
  • Campaign Management
  • Campaign Creative Ideation & Development
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Advanced Analytics

The modern digital-first landscape requires the collection and analysis of advanced analytics to effectively connect with and capture the attention of audiences.  At Theorem, we provide advanced analytics solutions that integrate, organize, and analyze multiple data points across the MarTech stack to create actionable insights that drive business growth. Our solutions enable brands to make strategic, data-driven decisions that improve efficiency, foster agility, and increase ROI.

  • Consulting & Strategy
  • Data Integration
  • Data Analytics
  • Dashboarding 
  • Tech Development
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Our Work

We work with some of the biggest media and entertainment brands in the world, to provide innovative solutions that help them to drive sustainable growth and achieve unparalleled business success.
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Strategy Consulting

Global

UK media and entertainment group develops market-leading digital ad exchange.

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Media Operations & Management

BBC Studios

Data-driven insights empower BBC subsidiary to grow global and local revenues.

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Media Ops & Management

Pandora

Music streaming service increases revenues and enhances customer services with strategic media operations partnership.

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Trending Insights

Automating Your Workflow: A Complete Checklist

Struggling to implement automation within your organization? Our checklist highlights some challenges media and publishing companies often face and offers actionable tips on how to get back on track.

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Theories Episode 003 - Order to Cash Automation

Industries that rely heavily on order-to-cash workflows for recognized revenue, the answer is simple: Optimize your workflows with automation to eliminate error margins, reduce delays in revenue recognition, increase bandwidth and ensure scalability.

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Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities.

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eBook: The Technical Side of Marketing Automation

Learn how to leverage leadership and build strong internal teams to spearhead and successfully implement automation within your business workflows.

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Ready To Empower Your Business?

We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.

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          Meto

          Meto

          Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


          In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

          website: https://meto-intl.org/

                    Nikhil Badlani Foundation

                    The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                    Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                    Diversity and Inclusion

                    Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                    By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                    Feeding America

                    Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                    As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                    Grameen America

                    Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                    Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                    Vision Spring

                    VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                    VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                    Covenant House

                    Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                    For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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