Category: Trends

Is Your Current MarTech Implementation Strategy Sound?

Developing and implementing a MarTech strategy is more than just selecting popular marketing software and hardware to execute marketing tactics. To ensure your MarTech stack and implementation will accelerate your business, you must first analyze and understand your business on a deeper level.

Sales and Marketing Alignment in the Current Digital Landscape

In the current digital landscape, communication and transparency between sales and marketing is imperative. With outbound efforts on the decline and inbound and micro moment marketing on the rise, marketing teams are contributing more leads and clients to the sales pipeline than ever before.

Mapping Automation Technology to Digital Marketing Processes

In our final chapter in this series, we’re going to take a look at what happens once you are ready to begin mapping actual automation technologies to the marketing processes in your workflow. In order to do this successfully, you need to break down your processes into three distinct categories: routine, standardized rule-based, and dynamic adaptive.

Why Creatives Can Make or Break Your Marketing Strategy

Leveraging dynamic, data-driven creatives in your marketing strategy is a must if you want to keep up with the competition. Mass-appeal is a thing of the past—today’s customers want authentic and relatable messaging that’s tailored to them across all devices, locations, interests, and experiences.

Episode 8: Pivots In Data Utilization For Marketing in a Post-Covid World

Marketers must utilize data to understand their audiences on a more personal level in order to construct marketing strategies that are more humanized. Appealing to deeper concerns with marketing efforts establishes trust and bolsters brand loyalty, and more in-depth data collection is necessary as the human condition continues to evolve through the COVID-19 crisis.

Insights for Calculating Automation ROI

Calculating automation ROI is an imperative part of your automation process and journey. Without understanding the necessary expenditures of automation implementation and the long term automation ROI gains, you will not have a complete picture of the impacts automation will make on your business as a whole.

Balancing the Human & Machine Elements of Automation

Implementing automation into your business is a multifaceted undertaking that can produce a number of growing pains. Although the impact on the humans within your organization is one of the hurdles you will have to over come, there are simple tactics that you can utilize to mitigate the impacts of change.

Automating Tasks & Processes in Campaign Management

All successful automation journeys start with a breakdown and understanding of campaign workflow tasks and processes. In order to create your campaign automation framework you must first understand where and when to automate.

Embarking on the Automation Journey

Before an organization can implement any kind of useful automation strategy there are some key components digital marketers must consider to ensure a successful automation journey.

            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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