How to operationalize personalization at scale
Discover why personalization at scale is such a big challenge in commerce — and what you can do about it.
Building a true omnichannel strategy
Understand how to unlock data to build a seamless, customer-centric shopping experience across all channels.
2023 Best Practices for SMS Marketing
With the lingering effects of COVID, inflation, and a recession creeping in, retailers must adjust their Black Friday/Cyber Monday strategies.
10 Exciting Email Trends That Will Dominate 2023
Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few new D2C marketing strategies that will best resonate with your customers.
The Future of Video Advertising and Marketing
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
Revisiting Kinetic Emails in the Endemic Era Marketing Landscape
Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.
Supporting Customer Success: How to Help Shoppers Achieve Their New Year’s Resolutions
Helping customers achieve their goals is essential to the success of any business, especially when it comes to customer retention and loyalty. There’s no better time to start fine-tuning your customer success strategy than at the end of the year when New Year’s resolutions are fresh on everyone’s mind.
4 Challenges Facing Retailers Today and How to Overcome Them
If you’re a retailer hoping to grow your business and thrive, it’s essential to stay ahead of the curve and avoid problems before they sabotage your success. Here are four big challenges facing retailers today and the steps you can take to avoid them.
Unwrapping the Secrets to Black Friday Success for Retailers
With the lingering effects of COVID, inflation, and a recession creeping in, retailers must adjust their Black Friday/Cyber Monday strategies.
Click and Mortar: The Future of Retail Shopping Experiences
Hybrid shopping experiences intertwining in-store and digital experiences are the key to differentiating your brand in the modern, overcrowded commerce landscape. Integrating this concept, deemed by many as “Click and Mortar”, into your retail brand’s strategy is the key to giving customers the modern shopping experiences they crave.