When it comes to embedding AI and machine learning into an organization, the advice of ‘don’t run before you can walk’ is worth heeding. That’s the view of Jay Kulkarni, founder of Theorem, who believes retail and ecommerce brands – and their marketing agencies – must stop and think before rushing to imple-ment too many […]
Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. They’ve also been fearful, with many speaking up about the technology’s safety, […]
Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.
Jay Kulkarni, CEO of Theorem The events of the last few years coupled with changes in user behaviour and advances in technology have led to a seismic shift in the way brands need to operate to keep competitive. The onset of the digital revolution, the pandemic and worldwide lockdowns have fuelled an explosion in digital communication. […]
This week, my guest is Jay Kulkarni, CEO of Theorem. Jay and I discuss how the business ecosystem is evolving, marketing’s flexible future, and the hidden benefits of the depreciation of the third-party cookie.
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees […]