Category: News

4 marketing benefits of implementing AI-powered automation technology

News

Jay Kulkarni, CEO and Founder of Theorem, explores the benefits to marketers of implementing AI-powered automation technology as they continue to compete in this increasingly digital world. As the digital revolution continues to skyrocket alongside the increased cost of living and uncertain economic climate, there has been a seismic shift in buyer behaviour that has […]

Future of Retail & Ecommerce

Theorem

When it comes to embedding AI and machine learning into an organization, the advice of ‘don’t run before you can walk’ is worth heeding. That’s the view of Jay Kulkarni, founder of Theorem, who believes retail and ecommerce brands – and their marketing agencies – must stop and think before rushing to imple-ment too many […]

This is how retail media networks should use AI

News

By Jay Kulkarni, CEO, Theorem Global ecommerce sales are growing exponentially, buyer behaviours are shifting constantly and there are a myriad of new advanced delivery options available as retailers strive to meet the changing needs of the consumer. This coupled with the goldmine of first-party data available to retailers has led retail brands to become […]

Revolving Door Roster Updates: Ambassadors, ArtClass, Fetch & More

News

Before we all unplug for the weekend, we’re shouting out the top hires, promotions and career shifts at agencies around the world this week. Ambassadors Ambassadors named Sanne Tolsma as managing director. Tolsma brings over 20 years of experience as a leader, problem solver and brand builder in advertising at companies like Ogilvy and Alfred. American Advertising […]

The name of the game is customer retention, not acquisition

News

Traditionally, customer retention has not had the same focus as customer acquisition. Although acquisition is important for revenue growth — more recently, there’s been a shift to focus on retention as businesses face acquisition challenges related to the current economy. This is why the time is now for all eyes to be on customer retention […]

Digital Women: Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc

News

NDA’s Digital Women series is talking to leaders from across our industry to understand the particular issues faced by women. Next up is Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc. What is the biggest opportunity for women in your sector of the digital industry today? The diversity of the human experience is a wonderful benefit […]

What’s Next for AI and Marketing?

Theorem

Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. They’ve also been fearful, with many speaking up about the technology’s safety, […]

The Role Automation Plays in the Future of Ad Monetization

News

Many businesses outside of the traditional media category are turning to advertising as an additional revenue stream. There is good reason for this shift. Advertising is a high margin business that has the potential to increase revenue substantially. What can sometimes be overlooked is the complexity of the ad ops process, which if not done […]

Everyone’s Obsessed with AI… But Don’t Forget the Humans

News

AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers’ attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in their business plans, […]

          Meto

          Meto

          Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


          In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

          website: https://meto-intl.org/

                    Nikhil Badlani Foundation

                    The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                    Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                    Diversity and Inclusion

                    Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                    By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                    Feeding America

                    Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                    As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                    Grameen America

                    Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                    Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                    Vision Spring

                    VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                    VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                    Covenant House

                    Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                    For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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