87% of ad professionals believe automation can improve profitability

Theorem has conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, as well as the impact automation has on business imperatives for media companies in categories such as streaming, audio, retail media and publishing. The research – conducted in partnership with global insights and strategy agency Hypothesis […]

Automation Shows Profitability

Google has been touting automation in advertising for years. Marketers initially rejected the idea of less control over campaigns, leaving the processes up to technology. Somehow all that has changed. Research released Wednesday from Theorem, conducted in partnership with global insights and strategy agency Hypothesis Group, analyzes the time savings that automation offers, and cites […]

New Research from Theorem Finds Media Companies Recognize the Importance of Automation to Scale

Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process and the impact automation has on business imperatives for media companies in categories such as streaming, audio, […]

Three Keys to Successful Marketing Process Automation Implementation

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They must then integrate automation solutions to streamline processes in an effort to create more agility across business teams and fulfill the modern consumer’s demand for seamless experiences. […]

Ad Ops is Being Reimagined Because of AI

The ad ops process is a driving force behind revenue streams of the media and entertainment industry, and with quickening AI adoption, it has an even bigger opportunity to be improved. Ad ops is a highly manual process prone to human error and inefficiencies, which often leads to a backlog of orders and a loss […]

4 marketing benefits of implementing AI-powered automation technology

Jay Kulkarni, CEO and Founder of Theorem, explores the benefits to marketers of implementing AI-powered automation technology as they continue to compete in this increasingly digital world. As the digital revolution continues to skyrocket alongside the increased cost of living and uncertain economic climate, there has been a seismic shift in buyer behaviour that has […]

Future of Retail & Ecommerce


When it comes to embedding AI and machine learning into an organization, the advice of ‘don’t run before you can walk’ is worth heeding. That’s the view of Jay Kulkarni, founder of Theorem, who believes retail and ecommerce brands – and their marketing agencies – must stop and think before rushing to imple-ment too many […]

This is how retail media networks should use AI

By Jay Kulkarni, CEO, Theorem Global ecommerce sales are growing exponentially, buyer behaviours are shifting constantly and there are a myriad of new advanced delivery options available as retailers strive to meet the changing needs of the consumer. This coupled with the goldmine of first-party data available to retailers has led retail brands to become […]

Revolving Door Roster Updates: Ambassadors, ArtClass, Fetch & More

Before we all unplug for the weekend, we’re shouting out the top hires, promotions and career shifts at agencies around the world this week. Ambassadors Ambassadors named Sanne Tolsma as managing director. Tolsma brings over 20 years of experience as a leader, problem solver and brand builder in advertising at companies like Ogilvy and Alfred. American Advertising […]

          Nikhil Badlani Foundation

          The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

          Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

          Diversity and Inclusion

          Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

          By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

          Feeding America

          Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

          As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

          Grameen America

          Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

          Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

          Vision Spring

          VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

          VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

          Covenant House

          Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

          For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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