Meeting Consumer Demand for Transparent Marketing Practices
Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.
Episode 9: What’s Next For Digital Advertising
Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.
Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation
Moving forward into the 2020’s will mean more wide spread implementation of automation in the marketing industry powered by the ever growing need for responsive, relevant and timely direct to consumer communications.
Episode 5: The Current State of Email Marketing in Uncharted Waters
The reality of the situation is, that all industries have been impacted by the crisis. What seemed like a bump in the road for marketing teams has unveiled itself to be a major permanent shift in strategy
Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World
The reality of the situation is, that all industries have been impacted by the crisis. What seemed like a bump in the road for marketing teams has unveiled itself to be a major permanent shift in strategy.
Episode 3: Being More Direct In a Post-COVID World
A notable side-effect of COVID-19 is that it has accelerated the need for businesses of all types to have better direct relationships with their customers. Before implementing a more direct approach, there are some key questions that must be answered.
Episode 2: Working From Home Realities – Adjusting to the New Normal
The reality of the situation is, that all industries have been impacted by the crisis. What seemed like a bump in the road for marketing teams has unveiled itself to be a major permanent shift in strategy.
Episode 1: The Reality of Business Continuity Planning During a Pandemic
The need to be adaptive and ready to change course in an instant is more important than ever. Having a well rounded and adaptable BCP strategy is the only way to successfully navigate your business through a crisis.