6 Best Practices for Mobile Marketing in 2023
Mobile marketing is taking center stage. With over half of technology users utilizing their smart phones to open emails and search online, making your digital marketing mobile-friendly is the key to success.
Best Practices for Website UX in 2023
Fostering a positive user experience for website visitors is essential to the long-term success of your brand.
The Future of Video Advertising and Marketing
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
Revisiting Kinetic Emails in the Endemic Era Marketing Landscape
Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.
Should Your DTC Brand Adopt a Subscription Model?
Adopting a DTC subscription model can help boost revenue and customer retention by enhancing the customer experience and expanding reach.
How to Master the Evolution of Customer Experience-Based Marketing
Learn how to master the evolution of customer experience-based marketing by looking at the history and evolution of the CX journey.
How to Improve Customer Retention Among First-Time Holiday Shoppers
Learn how to prepare the customer retention efforts that come after the holiday season with these tips to turn first-time shoppers into loyal customers.
M-Commerce: Automation’s Key Role
While mobile commerce is a major trend for marketers, scaling it is nearly impossible for humans to manage because it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement. Because of this difficulty in scaling, automation is set to play a pivotal role in the future of m-commerce.
10 Must-Try Social Commerce Strategies for D2C Brands
The most important thing to remember when navigating the landscape of social commerce is that followers are looking to D2C brands for inspiration and entertainment. So go ahead, try the strategies that will most appeal to your customers, and don’t forget to have fun.
MarTech Interview with Jay Kulkarni, Founder and CEO at Theorem
Five Things You Need To Be A Highly Effective Leader During Turbulent Times — A “CEOs Speak” Interview with Jay Kulkarni, Theorem Founder & CEO.