How Automation & Artificial Intelligence Can Enhance Customer Experience & Personalization Strategies

By 2035, AI has the potential to increase corporate profitability by an average of 38 percent. – Accenture

Across all industries, most successful companies now rely on some kind of artificial intelligence (AI) to streamline their operations. For example, the automation of business processes has enabled companies to perform more tasks in less time, resulting in lower labor costs, increased output, and higher profit margins. At the same time, machine learning and AI-driven analytics have made it possible for organizations to make more informed and effective marketing decisions based on high-level insights pulled from data.
 
But automation and AI can also be used to enhance how a company performs its services. This is especially true when it comes to customer experience (CX). From AI-powered chatbots that actually sound and behave like real people to highly personalized content and product recommendations, artificial intelligence is helping businesses and brands level up the quality of their CX. Here are just a few ways AI and automation can enhance your company’s customer service and personalization strategies.

Conversational AI

Today’s AI-powered chatbots are nothing like the stilted communicators from 20 years ago. The capabilities of those largely ineffectual (and annoying) bots were extremely limited because they could only have conversations that were scripted or rule-based.
 
Thanks to modern AI applications such as machine learning (ML), natural language understanding (NLU), and natural language generation (NLG), chatbots are now capable of “understanding” the context and intent of customer queries, and can generate appropriate responses on their own. This results in a more effective, human-sounding communication that improves how consumers experience and perceive a brand.

63 percent of people don’t know when they’re using AI-driven services like chatbots. – Hubspot

One obvious benefit of a chatbot is the fact that it’s available to answer customer queries 24 hours a day. But it can also be helpful during working hours by freeing up service reps to focus on complex customer service issues that only a human can address. AI chatbots have the ability to determine when a question or request requires the attention of an actual human being and can pass the message on to a live agent. So in addition providing support when live help is unavailable, chatbots can improve the productivity of customer service agents while they are working.
 
AI chatbots can also respond to multiple users simultaneously, dramatically shortening response time. This is key when it comes to providing quality customer service — according to Hubspot, more than 50 percent of consumers say they are most frustrated by slow response times and waiting on hold. And nearly all the consumers surveyed (90 percent) say getting an immediate response to a customer-service question is “important” or “very important.”
AI chatbots can also help improve CX by:
 
  • Greeting customers and answering frequently asked questions
  • Handling a larger volume of requests without having to invest in additional headcount
  • Providing context to live agents by pre-qualifying leads
  • Analyzing customer data to provide instant insights and recommendations

Next-Level Personalization

AI makes it easier than ever to provide customers with the high levels of personalization they’ve come to expect from their shopping experiences. AI-powered recommendation systems, for example, use machine learning to identify patterns in consumer behavior data and predict what shoppers might want to buy next. Even if a visitor has never made a purchase on a site, these algorithms can suggest relevant products by collecting and analyzing other key data points, such as previous communications, pages viewed, and demographic and psychographic info.

91 percent of shoppers say they’re more likely to buy from a brand that provides personalized recommendations and offers. -Accenture 

AI is also becoming essential for delivering high-quality omnichannel experiences, which is a must in today’s multichannel marketing landscape — in addition to relevancy, consumers expect a seamless customer journey from beginning to end. Chatbots and other AI-powered tools use machine learning to help create consistency across channels by adopting and applying brand voice and tone. These tools can also be used to track customer interactions across all touchpoints to ensure a smooth and cohesive omnichannel shopping experience.

Customer Retention

AI can also be a powerful tool for reducing churn by identifying customer pain points so they can be addressed preemptively. For example, based on the analysis of buying and behavioral patterns, AI-powered programs can flag unhappy customers early in the game, giving you the chance to target them with loyalty points and other retention strategies before they actually say goodbye.

There are also fully automated customer retention platforms that use AI to predict when a consumer may be about to abandon or cancel an order and provide enticing incentives at just the right time. Thanks to machine learning, these platforms can also determine which types of offers are most appealing to specific customers and personalize the promos to make them even more enticing.

AI Is Essential for Superior CX

99% of Fortune 1000 companies actively invest in AI. – NewVantage Partners

AI is constantly evolving in leaps and bounds, and it’s changing the customer experience landscape in the process. Brands and businesses that leverage this powerful technology to improve their personalization and customer service strategies are most likely to remain on top. That’s because delivering winning CX not only requires detailed, data-based knowledge of your customers — it also depends on your ability to predict consumer behavior and take proactive measures while maintaining scale.

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        Meto

        Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


        In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

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                  Nikhil Badlani Foundation

                  The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                  Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

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                  By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

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