Cynopsis Year in Review & 2022 Forecast
“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern […]
Theorem adds creative optimization to its LinkedIn offering
Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns. Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective […]
Are CRM Solutions Keeping Pace With Industry Needs?
Are CRMs stepping up to B2B needs? No matter your industry or business model, chances are you are working in an environment where the lines between customer experience, customer engagement and customer relationship management, never too clear in the first place, are more blurred than ever. B2B leaders are also dealing with increasing complexity due […]
Theorem donates two ambulances to Asha Kirana Hospital
Theorem India Private Ltd. Mysuru, donated two ambulances to Asha Kirana Hospital in Hebbal, Mysuru recently. Jay Kulkarni, CEO and Anand Subramaniam, Vice-President, Theorem India Private Ltd, Mysuru, handed over the keys to K.S. Gururaja, Founder Trustee, Asha Kirana Hospital.
Theorem and the Future of Flexible Digital MarTech Solutions
Jay Kulkarni founded Theorem in 2002. Over the last 12 years, Kulkarni has been the driving force behind the company’s extraordinary expansion. Theorem works with top brands and publishers, including Tory Burch, Pandora, Roku, News Corp, Hearst, and the New York Times, to operate as a true extension to their in-house teams and support their […]
How to Prepare for Marketing’s Flexible Future: Automated Marketing Processes
The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands and publishers that dive headfirst into the flexible future of automated marketing processes will succeed. In fact, 77% of marketers achieve an increase in conversions after implementing […]
Jay Kulkarni Of Theorem: Five Things You Need To Be A Highly Effective Leader During Turbulent Times
Empathy: Much clichéd and a difficult emotion to recognize and build into the leadership repertoire, primarily because empathy is learned through one’s own life experiences. The richer one’s experiences, the more empathetic a leader’s emotional palette is. Just as consummate actors recognize and file away emotions from real life, only to muster up them at […]
MarTech Interview with Jay Kulkarni, Founder and CEO at Theorem
Jay Kulkarni, Founder and CEO at Theorem talks about the various ways in which B2B marketing teams can stay abreast of changing digital marketing and content marketing dynamics with a few proven tips and best practices: Welcome to this MarTech Series chat Jay, tell us more about Theorem and how its solutions have evolved over […]
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show […]
How Agile Teams are Adapting to Embrace the Flexible Future of Marketing
The marketing world is undergoing rapid transformation. While agility and adaptation to change is nothing new for marketing teams, the shifts brought forth by the pandemic are breaking the traditional models and pushing the need for fast flexibility and adjustments into hyperdrive. As a result, marketing teams have pivoted their strategies and taken the demands […]
