Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards.
On Monday at the MarTech Conference, Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper Networks, Philips, Itau, Betway and SAS.
“We’ve had a number of repeat entries over the years, and we’re always so grateful for their generosity, but also it’s fascinating to see how these stacks change over the years and how they conceptualize them,” Brinker said.
The competition asks entrants to send in a single slide that details their marketing stack and the ways they work together. In addition to celebrating the winners, MarTech donates $100 to nonprofit COOP Careers for each of the submitted stacks. We are thankful for all the submissions and excited to share how these companies are changing the marketing landscape.
The rest of the 2021 entries
The Depository Trust & Clearing Corporation (DTCC)
UHC E&I Marketing
Simple Marketing Now