“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern consumer wants control of their digital life and those who are choosing to work to meet the demand are apt to see the most success in 2022.” – Jay Kulkarni, CEO, Theorem
Theorem Wins “Overall Conversion Optimization Solution of the Year” Award in 2026 MarTech Breakthrough Awards Program
9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow August 06, 2026 10:00 ET | Source: MarTech Breakthrough LOS