“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern consumer wants control of their digital life and those who are choosing to work to meet the demand are apt to see the most success in 2022.” – Jay Kulkarni, CEO, Theorem
Theorem Research Reveals Pre-Sales Phase as Advertising Sales’ Most Overlooked Revenue Risk
92% of organizations believe their tools are efficient, but 77% report manual errors during pre-sales that disrupt advertising revenue execution CHATHAM, N.J. – Theorem, a