“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern consumer wants control of their digital life and those who are choosing to work to meet the demand are apt to see the most success in 2022.” – Jay Kulkarni, CEO, Theorem
Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad