“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern consumer wants control of their digital life and those who are choosing to work to meet the demand are apt to see the most success in 2022.” – Jay Kulkarni, CEO, Theorem
New Business Bulletin: ShowHeroes, Quantum Metric, Wavemaker UK and more
ShowHeroes, specialists in sustainable digital advertising, proudly announces its Green Media Product (GMP) for ConnectedTV, powered by Scope3, a pioneer in carbon data solutions for the advertising and