Author: Romny Cristopher

Is your digital transformation strategy contributing to employee burnout?

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Why long-term DX success requires a people-first approach All around the globe, burnout –  a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity – has emerged as a major health crisis.  To put it bluntly, the statistics around this issue are alarming. To start, […]

Why Diverse Teams Excel At Innovation And Tips For Employers

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Jay Kulkarni Founded Theorem Inc. in 2002 and serves as the driving force for its mantra of “Optimize Today, Build Tomorrow.” ith the great challenges of the past two years comes significant opportunity because the barriers to collaboration are no longer defined by location. Thanks to the rise of remote work and the ever-growing appeal […]

Endemic Marketing: 3 Ways To Build Strong Customer Relationships 

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In the current endemic era, how can marketers efficiently scale their audience to generate enough quality leads while optimizing their strategies with constantly-changing regulatory and customer dynamics? Jay Kulkarni, Founder and CEO, Theorem, provides three tips to create high-quality leads. During the current endemic era, creating authentic relationships between brands and their audience is not […]

Theorem Inc Wins Bronze Stevie Award in 2022 Stevie Awards for Sales & Customer Service

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International Competition Recognizes Theorem’s COVID-19 Response Chatham, NJ | March 29, 2022 08:00 AM Eastern Daylight Time  Theorem Inc., a full-scale, flexible digital media and marketing services provider, was presented with a Bronze Stevie® Award in the Most Valuable Response by a Business Development Team category in the 16th annual Stevie Awards for Sales & […]

Theorem Inc Wins Platinum and Gold in 2022 AVA Digital Awards

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International Competition Recognizes Theorem’s Team Achievement and COVID-19 Digital Response  Chatham, NJ | March 22, 2022 09:37 AM Eastern Daylight Time  Theorem Inc., a full-scale flexible digital media and marketing services provider, was presented with a Gold AVA Digital Award in the Digital Marketing, COVID-19 Digital Response category and its Theorem Cares initiative won Platinum […]

Expert Roundup on Personalization and Zero-Party Data

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Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle. To wit, four industry […]

The Future of Data Privacy Laws and What it Means for Marketing

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If you work in any area of marketing and haven’t been living under a rock for the past two years, you know that data privacy has become one of the main topics of conversation among the community. With constant changes to data privacy, the demise of the third-party cookie on the horizon, and an ever-increasing […]

AW360: Jay Kulkarni, CEO, Theorem

Theorem

This week, my guest is Jay Kulkarni, CEO of Theorem. Jay and I discuss how the business ecosystem is evolving, marketing’s flexible future, and the hidden benefits of the depreciation of the third-party cookie.

The Always-On Here and Now with Theorem’s Jay Kulkarni

Theorem

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees […]

Injunctions Under TM Modernization Act: A Year In Review

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Since the Trademark Modernization Act became law on Dec. 27, 2020, courtsacross the country have begun applying the new statutory rebuttable presumptionthat irreparable harm arises from a Lanham Act violation.This article examines trends in trademark injunction decisions in the year followingenactment and the impact of the presumption on trademark cases going forward. Federal Court TrendsInjunctions […]

            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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