How Global Brands Are Making Waves With Interactive In-App Mobile Marketing

Fast-changing consumer habits, in this new world we find ourselves in, have put increased focus on digital marketing into overdrive. Brands and marketing teams are readjusting rapidly to a world where direct-to-customer marketing messages are increasingly important, tailored and impactful. Because of this growing opportunity, and the need for higher engagement levels, smart marketers are shifting their focus to the most effective solutions, such as In-App Mobile Marketing. 

As of April 23, 2020 there were 3.67 billion active mobile device social media users around the world. (Statista).

While In-App Mobile Marketing is not necessarily a new concept, many brands have yet to implement it. With consumer usage of mobile apps at an all time high, brands of all shapes and sizes are looking to reach, engage and activate consumers on a global scale. The best way to do this is investing in a partnership with an in-app interactive ad platform. 

Interactive In-App Mobile Marketing on the Rise

Through 2019 we saw the rise of engaging and interactive content. A steady increase in mobile device usage and constant evolution in design capabilities allowed methods like kinetic email marketing and interactive in-app mobile marketing to push the boundaries of customer engagement to new levels.
 

Mobile device usage is increasing astronomically, and it’s in every content marketers’ best interest to keep pace with that trend.

Just as important is the ability to navigate the appropriate depth of personalization to infuse in your marketing. No one wants to cross a line with their customers. Rather we strive to relate and entice, not creep them out with content that is too wildly specific. Ethically utilizing extensive data and hyper-personalization to do so. 

On average, people spend 3.43 hours per day on mobile, with 90% of that time in-app…and that was before movement restrictions sent mobile time spent surging. In the wake of the pandemic, many brands are exploring an array mobile marketing tactics in an effort to reach the growing number of potential customers turning to their mobiles devices for entertainment or moments of relief during this crisis. 

What many marketing and content managers are discovering, is that visually-rich and engaging in-app mobile ad strategies, like TreSensa’s in-app playable ads, are the way to go. 

In-App Mobile Marketing Benefits

It is no secret that the goal of every brand is attracting and retaining customers.  As the landscape and client interests have evolved, so too have the methodologies. In an increasingly noise-filled digital age, measurable engagement and interaction have become key elements for determining success.

The best way for brands to differentiate and drive engagement is to create authentic consumer connections. Implementing in-app mobile marketing strategies that promote brand awareness and engagement, in the places where potential customers spend a majority of their time is the key. And that is where in-app mobile ad’s like TreSensa’s come into play.

Considering the fact that 40% of online transactions are done using a mobile device, reaching consumers via the mobile apps they are already frequenting seems like a no brainer.  Especially as global brands that  are utilizing in-app mobile marketing strategies like playables are seeing 56% better audience targeting, 54% more effective customer engagement and 20%+ average lift in purchase intent. Many also saw opt in engagement rates of 20-50% and 60% lift in brand consideration.

Making In-App Mobile Marketing Strategies Simple

While there are a few different players in the in-app mobile marketing game, one of the leaders of the pack is TreSensa.  Through their mobile engagement platform and Creative Builder software therein, TreSensa is able to build and programmatically distribute a number of interactive in-app ad formats across any ad supported app in the Google Play and Apple App stores, as well as into all major social platforms like Facebook and Snapchat. 

The addition of a partnership with Theorem in 2019 allowed clients access to turnkey in-app mobile marketing solutions with end-to-end support. 

Tap or Click Image Above for Demo

Optimized for Mobile Devices

Tap or Click Image Above for Demo

Optimized for Mobile Devices

In addition, the partnership provides global brand clients with original concepts and design support. Over the past year, dozens of demo playables have been developed for TreSensa clients via the Theorem team that demonstrate the flexibility of Creative Builder Universal Themes.

Working with an in-app mobile marketing partner that provides end-to-end support, including creative development, builds with Q/A,  A/B testing and launch support will ensure a simple and successful in app mobile marketing strategy. 

In Summary

It was already clear that in-app mobile marketing was on the rise and many savvy brands took notice. As we begin to understand the impacts of the pandemic, many marketers are changing their messaging strategies and exploring new tactics. Brands across the globe are turning to in-app mobile marketing strategies to help reach their consumers and sustain their business through the crisis.

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            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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