Errors are part of the process

Errors are part of the process

Unleash breakthrough opportunities, remove day-to-day headaches, and unlock new revenue streams. Theorem uses an agnostic approach to tech, deep industry expertise, and our new automation solution — Upward — to build revolutionary workflows, that make your work flow.

Theorem: Your breakthrough

Business as usual? Not anymore. Upward from Theorem is a new solution for automation in advertising operations. Purpose-built for media and publishing brands, it’s enabling unparalleled growth and operational excellence across the Ad Ops ecosystem.

Discover Upward for yourself.

Automation in the industry: The research

To help us understand the challenges and motivations behind automation adoption, we commissioned research agency Hypothesis to survey the market. This is what we found:

Automation is changing Ad Operations

Read our whitepaper on automation in the ad industry, with a guide to creating a roadmap and an intro to our new tool, Upward.

Are you on the path to automation?

Many ad pros see automation as a luxury. We don’t. See how you can adopt automation.

Breakthrough thinking

We’re deeply engaged with the innovation happening in advertising technology, and in many ways we’re pioneers in our niche market. Here’s a collection of articles showcasing our latest thinking.

The ROI of Automated Workflows

Explore the many benefits of automation in advertising and its impact on your bottom line

You’re Right About Automation

Most ad professionals agree automation can make their businesses more profitable True but how

3 Automation Myths Holding Organizations Back From Their Full Potential

Automation is too expensive too complex too time consuming really Don t let these challenges stop you

Breakthrough case studies

See how automation is having an impact in the real world. Read these case studies to see the benefits.

Strategy Consulting


UK media and entertainment group develops market-leading digital ad exchange.

Media Ops & Management


Music streaming service increases revenues and enhances customer services with strategic media operations partnership.

Automation & Advanced Analytics

Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms through automation.

Ready to empower your business?

Let us help you optimize today and build for tomorrow with our future-ready solutions.



      Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

      In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


                Nikhil Badlani Foundation

                The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

                Diversity and Inclusion

                Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                Feeding America

                Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

                Grameen America

                Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

                Vision Spring

                VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                Covenant House

                Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

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