Errors are part of the process

Errors are part of the process

Unearth breakthroughs you didn’t know existed. From our tech agnostic approach and consultation services, to implementing hyper-personalized, omnichannel campaigns and CRM strategies, we help you meet the commerce challenges of today and tomorrow.

Powering your breakthrough


Operationalize personalization at scale, with responsive content and automated workflows.

Win & retain customers

Reduce acquisition costs and improve loyalty with more relevant, personalized experiences.

Omnichannel experience

Unlock siloes and connect your data to fuel a truly dynamic omnichannel strategy.

Our tech agnostic approach

We work with all platforms and we customize workflows according to your goals.

Prepare for your breakthrough

Take a self-assessment to establish how you can optimize your marketing engine, and go under the hood of omnichannel personalization.

Find your breakthrough workbook

Find your digital marketing breakthroughs in Retail, D2C and Ecommerce, by evaluating the strengths and weaknesses of your customer-facing strategy to identify changes for long-term success.

You can’t personalize in an omnichannel world

See how an omnichannel strategy provides the basis for breakthrough personalization, from the perspectives of the customer and the business.

Breakthrough thinking

Discover our approach to, and philosophy on, innovation in advertising technology. Here’s a collection of articles showcasing our latest thinking.


How to find your breakthrough in commerce

Explore the Theorem approach to uncovering breakthrough opportunities to stand out in today s competitive commerce market

How to operationalize personalization at scale

Discover why personalization at scale is such a big challenge in commerce and what you can do about it
Building a true omnichannel strategy

Building a true omnichannel strategy

Understand how to unlock data to build a seamless customer centric shopping experience across all channels

Breakthrough case studies

See how our work with commerce brands is having an impact in the real world. Read these case studies to see the benefits.

Convert, Retain, Regain

Trending At-Home Drink Appliance Brand 

We developed a custom marketing system that automated the completion of an order from start-to-finish. 

Convert, Retain, Regain

Prominent American Jewelry Brand

We built a workflow that enabled personalization, which drove revenue and reduced email unsubscribes.

Marketing Cloud & Email

Tory Burch

Our cross-functional expert team created a customized marketing engine to help create and deliver personalized content.

Ready to empower your business?

Let us help you optimize today and build for tomorrow with our future-ready solutions.



      Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

      In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


                Nikhil Badlani Foundation

                The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

                Diversity and Inclusion

                Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                Feeding America

                Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

                Grameen America

                Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

                Vision Spring

                VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                Covenant House

                Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

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