Meto
4 marketing benefits of implementing AI-powered automation technology
Jay Kulkarni, CEO and Founder of Theorem, explores the benefits to marketers of implementing AI-powered automation technology as they continue to compete in this increasingly digital world. As the digital revolution continues to skyrocket alongside the increased cost of living and uncertain economic climate, there has been a seismic shift in buyer behaviour that has […]
Revolving Door Roundup: AnalogFolk, David&Goliath, Team One and More
The holidays are upon us, and whether you celebrate Christmas, Hanukkah, Kwanzaa, Festivus (I do find tinsel distracting) or National Cookie Exchange Day, there’s something for everyone in the Revolving Door Roundup. Enjoy this festive trip through the week’s agency moves. Acceleration Partners Acceleration Partners, a global partnership marketing agency, announced that the company’s current […]
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show […]
Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
By Jay Kulkarni, Founder and CEO, Theorem As we look to the flexible future of work, the questions that are frequently asked are – ‘will businesses continue to let their employees work from anywhere? What does flexibility mean when it comes to employee work/life balance, post-pandemic? Will my mental health continue to be prioritized by […]
Theorem Anticipates Future Customer Needs by Creating a New Flexible, Full-Service Approach to Marketing Solutions
Company Combines Consultancy, Managed Services, and Automation Solutions to Help the World’s Largest Brands Scale Their Businesses With Smarter Marketing. At a time when brand marketers, advertisers, and publishers are undergoing a period of mass transformation, Theorem announces its plans to challenge traditional working models by creating a flexible, and full-service, marketing solution offering. The company […]