The Always-On Here and Now with Theorem’s Jay Kulkarni
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees […]
Injunctions Under TM Modernization Act: A Year In Review
Since the Trademark Modernization Act became law on Dec. 27, 2020, courtsacross the country have begun applying the new statutory rebuttable presumptionthat irreparable harm arises from a Lanham Act violation.This article examines trends in trademark injunction decisions in the year followingenactment and the impact of the presumption on trademark cases going forward. Federal Court TrendsInjunctions […]
Attracting Immigrant Talent With A New American Dream
Jay Kulkarni Founded Theorem Inc. in 2002 and serves as the driving force for its mantra of “Optimize Today, Build Tomorrow”. For centuries, business and government leaders have relied upon America’s pursuit of industry and innovation to attract talent from around the globe. Around two-thirds of Silicon Valley tech workers are immigrants, and the rise of remote […]
2022 Emerging Trends: Major Updates for Marketing, Media Industry Agility and Transparency for 2022
By Jay Kulkarni, Founder and CEO, Theorem Over the past two years, rapid changes across the marketing technology industry have pushed teams to pivot strategies to adapt quickly and efficiently. As brands look ahead to 2022 and beyond, it’s clear that the new normal is here to stay — especially in the current endemic landscape. […]
Roundup: 2022 Predictions on CTV/OTT and Adtech
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on B2B streaming advertising, capitalizing on first-party data, ad automation, and digital video content. Will Kunkel, VP of Marketing, Stirista Streaming ad buying is growing, but it’s […]
Theorem Expands LinkedIn Offering with Creative Optimization
Theorem, a digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. The new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns. As a certified LinkedIn Marketing Partner since 2018, Theorem provides a suite of digital solutions, including custom creative services […]
Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages
Chatham, N.J., December 15, 2021 – Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves […]
Trademarks in 2021: Recounting the Most High-Profile Trademark Developments of the Year
“As the new procedures under the Trademark Modernization Act are implemented, it will be important for brand owners to ensure that the goods and services identified in their applications and subsisting registrations accurately reflect how the marks are being used, lest their registrations be expunged or limited in scope.” The past year has seen the […]
Revolving Door Roundup: AnalogFolk, David&Goliath, Team One and More
The holidays are upon us, and whether you celebrate Christmas, Hanukkah, Kwanzaa, Festivus (I do find tinsel distracting) or National Cookie Exchange Day, there’s something for everyone in the Revolving Door Roundup. Enjoy this festive trip through the week’s agency moves. Acceleration Partners Acceleration Partners, a global partnership marketing agency, announced that the company’s current […]
Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages
Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are […]