Roundup: 2022 Predictions on CTV/OTT and Adtech
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on B2B streaming advertising, capitalizing on first-party data, ad automation, and digital video content. Will Kunkel, VP of Marketing, Stirista Streaming ad buying is growing, but it’s […]
Theorem Expands LinkedIn Offering with Creative Optimization
Theorem, a digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. The new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns. As a certified LinkedIn Marketing Partner since 2018, Theorem provides a suite of digital solutions, including custom creative services […]
Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages
Chatham, N.J., December 15, 2021 – Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves […]
Trademarks in 2021: Recounting the Most High-Profile Trademark Developments of the Year
“As the new procedures under the Trademark Modernization Act are implemented, it will be important for brand owners to ensure that the goods and services identified in their applications and subsisting registrations accurately reflect how the marks are being used, lest their registrations be expunged or limited in scope.” The past year has seen the […]
Revolving Door Roundup: AnalogFolk, David&Goliath, Team One and More
The holidays are upon us, and whether you celebrate Christmas, Hanukkah, Kwanzaa, Festivus (I do find tinsel distracting) or National Cookie Exchange Day, there’s something for everyone in the Revolving Door Roundup. Enjoy this festive trip through the week’s agency moves. Acceleration Partners Acceleration Partners, a global partnership marketing agency, announced that the company’s current […]
Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages
Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are […]
Creative Optimization For LinkedIn Demonstrates Powerful Performance
The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded their partnership to offer a Creative Optimization package. Theorem’s platform enables brands to audit and optimize their digital channels and social posts to achieve better performance. Creative optimization — […]
Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages
Packages offer new access to multi-disciplinary teams, in-house tools and smart data to enhance media, marketing and CRM – leading to stronger business performance Chatham, New Jersey | December 16, 2021 09:34 AM Eastern Standard Time Theorem, a full-scale flexible digital media and marketing services provider and LinkedInMarketing Partner, is expanding its LinkedIn offering. Stemming […]
Cynopsis Year in Review & 2022 Forecast
“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern […]
Theorem adds creative optimization to its LinkedIn offering
Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns. Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective […]
