Prominent American Jewelry Brand
Leveraging personalization to drive increased engagement, brand loyalty and overall customer satisfaction for a prominent direct-to-consumer American jewelry brand
Advanced Integrated Customer Loyalty System within Marketing Cloud results in a robust Customer Experience
Founded in the 1960s, this global rental car company was the first to rent cars from airport locations and has grown rapidly since then. The company has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. In 2019, it was estimated that their fleet consisted of more than 600,000 vehicles. Now, with approximately 5,500 locations in more than 165 countries, they are one of the world’s largest car rental providers dedicated to expanding on-demand mobility solutions and personalizing the customer experience.
This was quite the challenge due to so many moving parts. Following our standard procedure, our client team closely analyzed the situation and identified technical steps to bring the strategy to life and then implement it. The loyalty ecosystem was already frame-worked and strategized, but the client needed it to be carried over, implemented, and up and ready on Salesforce. Theorem developed and implemented an automated solution that featured a complex, multi-tiered, multi-language journey within Salesforce to keep members engaged and organized. This helped drive transactions towards the highest levels of rewards. Customers could now see their loyalty stature grow in an organized, consistent, and digestible manner through email updates. Theorem’s solutions allowed the envisioned loyalty ecosystem to be brought to life in an automated playing field. Customers now received the right messages at the right times with the right information. This allowed for customers to always know where they stood within the loyalty structure. Additionally, it was now very clear what requirements were needed to progress to the next level.
Leveraging personalization to drive increased engagement, brand loyalty and overall customer satisfaction for a prominent direct-to-consumer American jewelry brand
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