BBC Studios
Data-driven insights empower BBC subsidiary to grow global and local revenues.
Publishing company enables scalability and increases revenues with strategic automation solutions
Founded in 2016 as a partnership between publishing giants Hearst and Condé Nast, PubWorX provides full-service marketing and print production solutions to publishers large and small. The company offers a wide range of services aimed at supporting and streamlining editorial workflow, procurement, production, and circulation management.
We started quickly. While PubWorX’s own team was still being formed, Theorem continued to own daily operations for email marketing. This was the framework upon which other media brands were to be supported. Theorem then worked with the newly formed PubWorX team to understand and refine the standard process for new brands. We expanded this framework to other digital offerings such as on-site marketing, customer acquisition, landing pages, microsites, social media and search engine marketing. We brought in data specialists to implement automation solutions for print media reporting and data collection from print vendors. The clean data created custom reporting solutions to bring deeper insights and drive better decisions.
Data-driven insights empower BBC subsidiary to grow global and local revenues.
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