Prominent American Jewelry Brand

We built a workflow that enabled personalization, which drove revenue and reduced email unsubscribes.

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The Client:

A Prominent Direct-to-Consumer American Jewelry Brand

This direct-to-consumer jewelry retailer based in the northeast United States shot to popularity in the 2010’s and is loved by women for their products and style. Specializing in charms and bracelets, the retailer has become a trusted and trend-worthy brand. However, some of their digital marketing ecosystems went un-refined with the company’s unexpectedly quick rise in popularity.

 

The Challenge:

Lack of high performing personalization strategy and expertise to execute

The brand was met with poor engagement rates on their series of welcome emails and an underwhelming first impression with customers. The brand’s email messaging was not tailored to customer’s interests and personal style, causing low engagement, high attrition, and very few conversions from the email series. 

The Solution:

Customer-Centric Automated Logic Creates Meaningful Connections
The Theorem team developed and implemented a dynamic master template in MarTech platform  that allowed for personalization based on a customer’s previous interactions with the brand. HTML coding, reusable content blocks, automated text linking, and customizable tables are just a few assets that the Theorem integrated into the template system.
 
Overall, our solution allowed for a more efficient and scalable way to manage email content and generate responsive emails. Product recommendations were now automatically fed into each touchpoint throughout the email welcome series. Unique consumer interactions would now be remembered in the platform, with the model tailoring the best set of products to advertise to the specific customer based on the new logic. All recommended products now had specific relation to each customer’s individual interests, thus increasing the likelihood of a purchase. 

Industry

Commerce

Region

US

Company size

501-1,000

Solution

Customer-Centric Automated Logic Creates Meaningful Connections

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    The Impact:

    • Stronger connection between the brand and the customer within the email welcome series
    • Automated insights to inform email nurture programs
    • Significant improvement in brand loyalty and customer satisfaction, driving revenue and decreasing email unsubscribes

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            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

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                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

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                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

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                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

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                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

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                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

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