The Impact:
- Ad-operations cost savings of more than 50%
- Support of over 85% of total AdOps tasks
- Management of 200 client users across four regions
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Pandora
Music streaming service increases revenues and enhances customer services with strategic media operations partnership.
The Client:
Music and podcast streaming giant
Pandora is a popular online streaming and internet radio service that provides personalized listening recommendations to approximately 70 million users each month. It offers both a paid subscription service and a freemium model in which basic features are available at no cost with advertisements. In February 2019, Pandora was acquired by Sirius XM for $3.5 billion in stock.
The Challenge:
Need to increase revenue and reduce costs
Pandora wanted to increase advertising sales revenue and improve service levels, all while reducing operational costs. They were looking for a partner who could help them scale at a department and corporate level. They needed optimized ad trafficking for audio and display, along with a better order-to-cash process, allowing them to focus on strategy and sales.
The Solution:
Re-think, re-imagine, & re-create the workflows to drive efficiency in processes
Theorem knew the solution was to become an extension of Pandora’s existing teams. We aligned our skilled teams with the client’s existing sales regions, creating highly functional 1-to-1 relationships with Pandora sales staff. This dedicated support structure helped to maximize quality and operational efficiency. Our systematic account onboarding scaled in line with Pandora’s growth. The result was an end-to-end solution covering optimized ad trafficking, campaign monitoring and optimizations, reporting, and account management, including client communications.
Industry
Content
Region
US
Company size
20,000+
Solution
Re-think, re-imagine, & re-create the workflows to drive efficiency in processes
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