The Impact:
- Great product drives new sales and additional revenues
- Client was able to sign up a wide variety of new clients onto the program just by showcasing the application
Marketing and advertising company develops innovative, Blockchain-enabled loyalty app
Luckie brings clients closer to their customers through innovative communications and advertising services that combine data, technology, strategy and creativity. For more than 70 years, they’ve served as marketing experts for a wide range of industries, including CPG, tourism and hospitality, pharma and healthcare, automotive products and services, and more.
Luckie wanted to build a market-leading, and completely secure, Customer Loyalty application. The brief needed to understand, plan and integrate a huge variety of expertise covering SaaS, software development, data management, CDPs (customer data platforms) and marketing automation. The objective was to create a super-secure and future-proof customer loyalty scheme and application.
The solution needed deep expertise across some of the market’s most challenging technologies. Understanding that the application needed to be secure, transparent, easy-to-use, lightweight and personalized to the customer, our consultancy team mapped-out a unique solution. We recommended Blockchain as the backend to maintain transaction records and data integrity. On top of this, we built a lightweight PWA (Progressive Web App) and we overlaid an AI driven marketing automation platform to reach and collect customer data.
Let us help you optimize today and build for tomorrow with our future-ready solutions.
Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.
In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.
website: https://meto-intl.org/
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