Crain Communications

Publisher reduces costs and saves time migrating to an effective email platform

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The Client:

Multi-industry publishing conglomerate

As one of the largest privately held business media publishers in the world, Crain Communications delivers news to more than 6 million business leaders around the globe. Based in Detroit, the company’s portfolio includes 21 leading business, trade and consumer brands, including Ad Age, Automotive News Europe, Crain’s New York Business, GenomeWeb and Modern Healthcare.

The Challenge:

Complex migration of data and processes to a new email platform across 14 business units

Crain Communications needed help to migrate from Cheetah Digital email provider to a new platform, Sailthru. The email migration required setting up the business units ground up. Due to the complexity, Crain needed Sailthru platform experts to assess the configurations in Cheetah and concept a roadmap to setup the new business units. Crain also needed full re-modeling of the data while retaining the integrity and complexity of the relational database, so they could easily scale in the future across all 14 business units.

The Solution:

A full audit, followed by flexible experts creating a scalable future-proofed configuration

Theorem consultants and architects conducted an extensive audit and assessment of the account setup, data structures, triggers, transactional, marketing programs, API connections, individual brand requirements and new use cases. This allowed us to craft a library of reusable code blocks powered by Zephyr and a data model that would integrate seamlessly with the object-based data structure in Sailthru. We then piloted a POC with the corporate and brand marketers on data structure and campaign architecture to ensure conformance and success before migrating.

Industry

Global

Region

US

Company size

501-1,000

Solution

A full audit, followed by flexible experts creating a scalable future-proofed configuration

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        Meto

        Meto

        Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


        In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

        website: https://meto-intl.org/

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