IT trade organization optimizes business outcomes with platform migration

The Client:

An industry leader in computer technology certification

The Computing Technology Industry Association (CompTIA) is a non-profit organization dedicated to advancing IT industry growth through educational programs, networking events, professional certifications, and more. Considered one of the IT industry’s top trade associations, CompTIA has awarded more than 2.2 million certifications to professionals in over 120 countries since its founding in 1982.

The Challenge:

Migrating onto new email platform while managing complex data requirements

CompTIA needed assistance with the migration from a legacy marketing campaign email provider to a new platform, Sailthru. The migration needed to happen without compromising the existing complex data structures. Due to this complexity, the client first needed expert consultancy services to concept a roadmap and to build the solution. In addition, CompTIA needed help building APIs and ETL (Extract, Transform, Load) solutions to connect their databases with Sailthru, migrate data from different locations, and create data structures that could enable segmentation and use of scaled data sets. They turned to Theorem, a global implementation partner of Sailthru.

The Solution:

Complex technical know-how of platform migration and custom solutions

First, Theorem’s Martech consultants, solution architects, and technical teams conducted an extensive audit and assessment of existing databases, data structures, current use cases, and future business requirements. This allowed us to craft optimal data solutions inside and outside of Sailthru along with creating the map for the overall data migration for CompTIA. Theorem’s team then migrated all first-party data into Sailthru utilizing data automation solutions to maximize on the usability of data. This combination of consultancy and technical expertise enabled a seamless migration and the creation of complex Lifecycle Optimizer automations for the client.





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Complex technical know-how of platform migration and custom solutions

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    The Impact:

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    Nikhil Badlani Foundation

    The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

    Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

    Diversity and Inclusion

    Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

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    Feeding America

    Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

    As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

    Grameen America

    Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

    Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

    Vision Spring

    VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

    VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

    Covenant House

    Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

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