Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms through automation.

Back To Case Studies

The Client:

Major digital publisher

One of the largest media groups in the United States, Advance Local operates the leading news and information companies in more than 20 cities, reaching over 50 million readers each month. Always innovating and evolving, they create cutting-edge solutions that enable advertisers to reach audiences in local markets. With ample intel on readers, the company also offers a wide variety of marketing solutions to a range of businesses, from small companies to national retailers. 

The Challenge:

Streamlining a collection of complex data from multiple sources

Advance Local was supporting an ever-growing list of digital offerings by leveraging a variety of media and platforms. This led to data mapping challenges and issues aggregating data from multiple platforms. The company needed a tech-savvy partner with deep data management skills and expertise in cloud technologies that could automate data collection processes to boost efficiency, reduce error, and improve business outcomes. Advance Local also needed a reliable partner with media industry experience to provide aggregated, actionable insights to sales and customer success teams. Reliability and accuracy were key factors, since the media brand was consolidating data from over 45 platforms and vendor data feeds are frequently inconsistent.

The Solution:

Automating data management to drive business performance

Theorem’s automation and data strategy teams designed custom, automated dashboards and data visualizations that pull data from Advance Local’s numerous sources and map them into a usable business dataset. A Theorem support team now monitors Advance Local’s data feeds on a daily basis and manages any data importation errors that arise. 

Theorem’s powerful, automated reporting dashboards showcase campaign performance and KPIs for account managers to steer the campaign towards meaningful results. A team of statisticians curate the data to identify benchmarks and outliers on a monthly basis.

Industry

Publishing

Region

North America

Company size

1,001-5,000

Solution

Automating data management to drive business performance

You may also like...

Subscribe to Our Blog

Subscribe to receive an email when we publish new content!

    The Impact:

    • Deeper, error-free insights that enhance decision making and focus on revenue generation
    • Ability to showcase marketing ROI more effectively and upsell products to advertisers

    View More Case Studies

    Convert. Retain. Regain.
    Advanced Integrated Customer Loyalty System Within Marketing Cloud Results In A Robust Customer Experience
    Trailblazing global rental car company expands reach into 24 new global markets 

    Challenge:

    Non-Responsive and Overly Complex Multi-Tier Loyalty Program

    Solution:

    Advanced Integrated Customer Loyalty System Within Salesforce Marketing Cloud for Cohesive Journey Progression

    Impact:

    Superior Customer Experience and Engagement, Plus Expansion Into 24 New Global Markets in One Year
    View Case Study
    Automation & Advanced Analytics
    Leading Digital Media Company Seamlessly Aggregates Data Across 45+ Platforms With Automation
    Our custom automated reporting dashboards help the media brand showcase marketing ROI more effectively.

    Challenge:

    Streamlining a collection of complex data from multiple sources

    Solution:

    Automating data management to drive business performance

    Impact:

    Customer revenue growth and improved decision making via automated insights
    View Case Study
    Advanced Analytics & Tech Development
    Publisher Reduces Costs And Saves Time Migrating To An Effective Email Platform
    Standardization of processes enables agility, cost savings and enhanced bandwidth across 14 business units. 

    Challenge:

    Complex migration of data and processes to a new email platform across business units

    Solution:

    A full audit, followed by agile experts creating a scalable future-proofed configuration

    Impact:

    Standard and ‘plug and play’ solution significantly reduced client cost and streamlined efficiency to save time
    View Case Study
    Advanced Analytics
    Print Media Giant Opens Up Digital Revenue Streams
    Enhancing growth and revenue scale with expansion into digital mediums.

    Challenge:

    Convert print revenue to digital

    Solution:

    An immersive consultancy experience

    Impact:

    Generation of more than £1 million in incremental revenue in just one year.
    View Case Study
    Marketing Cloud & Email
    Global Luxury Retailer Drives Direct-To-Customer Sales Through Effective CRM And Custom Email Systems
    Our cross-functional expert team created a customized marketing engine for Tory Burch to help create and deliver personalized email content.

    Challenge:

    Migration to a new platform to improve customer relationships and increase sales

    Solution:

    A personalized marketing engine and targeted email templates

    Impact:

    A more robust and scalable direct-to-consumer digital business
    View Case Study
    Convert. Retain. Regain.
    Leveraging Personalization To Drive Increased Engagement, Brand Loyalty And Overall Customer Satisfaction.
    Optimized customer journey, brand loyalty and customer satisfaction has improved significantly, driving revenue and decreasing email unsubscribes.

    Challenge:

    Lack of high performing personalization strategy and expertise to execute

    Solution:

    Customer-Centric Automated Logic Creates Meaningful Connections

    Impact:

    Dynamic Personalization, Increased Email Engagement and Sales Conversions
    View Case Study
    Strategy Consulting & Creative Development
    Online Learning Hub Boosts Email Marketing Impact With A Comprehensive Template System
    Better awareness of email utilization allows Trailhead to effectively generate leads, increase engagement and enhance user journeys.

    Challenge:

    Develop a new programmatic audio product

    Solution:

    Combination of consultancy, product development and delivery

    Impact:

    Increased market share and international expansion
    View Case Study
    Advanced Analytics & Automation
    GameChanger Reduces Errors And Improves Client Efficiency With Automation Solution
    Empowered by the ability to execute complex marketing communication campaigns while maintaining control over audience and messaging cadence.

    Challenge:

    Time-sensitive setup on a new email platform to launch a new business

    Solution:

    Utilization of data expertise to create a smarter approach to marketing

    Impact:

    An automated solution that reduces errors and improves client efficiency
    View Case Study
    Automation & Customer Journey Planning
    Marketing And Advertising Company Develops Innovative, Blockchain Enabled Loyalty App
    Our digital marketing know-how and technology expertise helped Luckie win new clients and grow their revenues.

    Challenge:

    Build a dynamic loyalty program from the ground up

    Solution:

    Combine the most cutting-edge technologies and deliver a great customer experience

    Impact:

    New product development results in enhanced customer acquisition and increased revenues
    View Case Study

    Ready To Empower Your Business?

    Let us help you optimize today and build for tomorrow with our future-ready solutions.

    Contact us

            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

                      Contract Type

                      |

                      Location

                      Job Title

                      Contract Type

                      |

                      Location

                      Job Title

                      Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

                      Apply Now