New Research from Theorem Finds Media Companies Recognize the Importance of Automation to Scale
Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process and the impact automation has on business imperatives for media companies in categories such as streaming, audio, […]
Three Keys to Successful Marketing Process Automation Implementation
A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They must then integrate automation solutions to streamline processes in an effort to create more agility across business teams and fulfill the modern consumer’s demand for seamless experiences. […]
Ad Ops is Being Reimagined Because of AI
The ad ops process is a driving force behind revenue streams of the media and entertainment industry, and with quickening AI adoption, it has an even bigger opportunity to be improved. Ad ops is a highly manual process prone to human error and inefficiencies, which often leads to a backlog of orders and a loss […]
4 marketing benefits of implementing AI-powered automation technology
Jay Kulkarni, CEO and Founder of Theorem, explores the benefits to marketers of implementing AI-powered automation technology as they continue to compete in this increasingly digital world. As the digital revolution continues to skyrocket alongside the increased cost of living and uncertain economic climate, there has been a seismic shift in buyer behaviour that has […]
Future of Retail & Ecommerce
When it comes to embedding AI and machine learning into an organization, the advice of ‘don’t run before you can walk’ is worth heeding. That’s the view of Jay Kulkarni, founder of Theorem, who believes retail and ecommerce brands – and their marketing agencies – must stop and think before rushing to imple-ment too many […]
This is how retail media networks should use AI
By Jay Kulkarni, CEO, Theorem Global ecommerce sales are growing exponentially, buyer behaviours are shifting constantly and there are a myriad of new advanced delivery options available as retailers strive to meet the changing needs of the consumer. This coupled with the goldmine of first-party data available to retailers has led retail brands to become […]
Revolving Door Roster Updates: Ambassadors, ArtClass, Fetch & More
Before we all unplug for the weekend, we’re shouting out the top hires, promotions and career shifts at agencies around the world this week. Ambassadors Ambassadors named Sanne Tolsma as managing director. Tolsma brings over 20 years of experience as a leader, problem solver and brand builder in advertising at companies like Ogilvy and Alfred. American Advertising […]
The name of the game is customer retention, not acquisition
Traditionally, customer retention has not had the same focus as customer acquisition. Although acquisition is important for revenue growth — more recently, there’s been a shift to focus on retention as businesses face acquisition challenges related to the current economy. This is why the time is now for all eyes to be on customer retention […]
Digital Women: Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular issues faced by women. Next up is Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc. What is the biggest opportunity for women in your sector of the digital industry today? The diversity of the human experience is a wonderful benefit […]
What’s Next for AI and Marketing?
Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. They’ve also been fearful, with many speaking up about the technology’s safety, […]
