Expert Roundup on Personalization and Zero-Party Data
Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle. To wit, four industry […]
10 Creative Ways to Coax Customers Back to Their Abandoned Carts
Abandoned carts are the cause of billions in lost revenue each year. But with the shift to all things digital, how can brands succeed at regaining the attention of hyper-distracted, overstimulated customers with so many competing options just a click or scroll away?