Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
By Jay Kulkarni, Founder and CEO, Theorem As we look to the flexible future of work, the questions that are frequently asked are – ‘will businesses continue to let their employees work from anywhere? What does flexibility mean when it comes to employee work/life balance, post-pandemic? Will my mental health continue to be prioritized by […]
Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
Today’s customers aren’t willing to wade through irrelevant messaging. They want a customer experience that recognizes them as individuals and serves them content tailored to their interests. The only way to achieve this with any real efficacy is to let data-driven personalization strategies lead the way.
The Evolutions of Marketing Technology Across 5 Decades
Marketers must utilize data to understand their audiences on a more personal level in order to construct marketing strategies that are more humanized. Appealing to deeper concerns with marketing efforts establishes trust and bolsters brand loyalty, and more in-depth data collection is necessary as the human condition continues to evolve through the COVID-19 crisis.