Upward for D2C | Designed for Shopify Brands

Close the Storefront Conversion Gap.

Built specifically for Shopify brands, Upward for D2C is an AI-enabled and secure by design solution that uses commerce intelligence to identify storefront opportunities and turning shopper intent into conversions, increase average order value, and repeat purchases.

Become a Founding Partner
Become a Founding Partner
Request a Demo
Request a Demo

The Storefront Conversion Gap.

Even when shoppers arrive with strong purchase intent, friction in the funnel can create a disconnectedexperience at the point of decision. That disconnect can slow decision-making, weaken intent, and keep high-intent shoppers from converting.

That’s the storefront conversion gap: the distance between shopper intent and the storefront experience needed to turn it into action.

Three challenges make that gap difficult to close:

Friction Is Hard to Pinpoint

Brands can see traffic and engagement, but not where shoppers hesitate, lose confidence, or drop off.

The Path From Discovery to Intent Is Fragmented​

Before shoppers ever reach the storefront, they discover products and build purchase intent on borrowed grounds. Those experiences often operate in isolation, creating a fragmented journey

Perceived Complexity Stalls Adoption​

Video commerce is often seen as costly and difficult to implement, manage, and measure.

How Upward for D2C Works

From Conversion Friction to Scalable Action

Upward for D2C is Theorem’s proprietary, end-to-end framework for turning conversion friction into action
through diagnosis, Asset Intelligence, activation, and continuous optimization.

01

Diagnose

Find where the path to purchase breaks and what’s preventing shoppers from moving forward.

02

Asset Intelligence

Determine what content is needed and why, identify the right existing assets, and define how they can be repurposed, positioned, placed, and distributed across the shopper journey.

03

Activate

Launch relevant video experiences where they can address identified friction.

04

Optimize + Scale​

Measure performance, refine the experience, and expand what works.

  • Business Outcomes

Every friction point becomes a prioritized opportunity to improve Conversion, Retention, and AOV.

Conversion   |   Retention   |   AOV

Conversion
Retention
AOV

Become a Founding Partner
Become a Founding Partner

Experience the Interactive Demo

Instantly Diagnose Funnel Friction and Prioritize the Highest-Impact Opportunities.

Leveraging proprietary asset intelligence, Upward for D2C rapidly diagnoses funnel friction, surfacing the highest-impact conversion opportunities. From there, the analysis identifies which existing assets can be repurposed, where they should be deployed, and how they can be activated and optimized to drive conversion, AOV, and repeat purchase.

Discover how Upward for D2C’s accelerates decision-making, creative production, campaign and PDP deployment, and ongoing optimization.

Contact Our Solution Managers

Why Upward for D2C.

upward logo

01

Move Faster From Friction Diagnosis to Execution​

Turn prioritized opportunities into action without getting stuck in another long planning cycle.

02

Reduce the Burden on Internal Teams​

Bring strategy, creative, implementation, and optimization into one coordinated approach instead of adding more handoffs or cost.

03

Deploy and Optimize for Growth

Launch priority experiences quickly and continually optimize performance across conversion, AOV, and repeat purchase.

04

Build a Repeatable Way to Scale​

Move beyond one-off initiatives with a repeatable model for rapid deployment, learning, refinement, and expansion over time.

2026 MarTech Breakthrough Award Winner

Overall Conversion Optimization Solution of the Year.

Join the Founding Partner Program

Put Upward for D2C to Work for 90 Days.

We’re inviting a select group of growth-focused Shopify brands to become Founding Partners and get early access to Upward for D2C.

What You Get

A Personalized Starting Point

A brand-specific opportunity assessment and prioritized 30/60/90-day roadmap.

Hands-On Activation Support

Strategic guidance, creative support, implementation, optimization, analytics, and performance reviews.

Early Access + Influence

Priority access to Upward for D2C and future developments, with the opportunity to provide feedback that helps shape the solution.

What We Ask From Founding Partners

Collaborate with us through feedback, testing, optimization, and performance insights to help refine and validate the solution. Founding Partners also participate in a case study, with the specific results and details included mutually agreed upon by both teams.

Join the Founding Partner Program
Join the Founding Partner Program

Learn More About the Founding Partner Program

Links to the Founding Partner Agreement Overview

Research & Insights

Understanding Why Shoppers Aren’t Converting

Drawing on qualitative research with D2C marketing leaders, this report explores how video commerce can play a strategic role in closing the storefront conversion gap without driving up acquisition costs or fragmenting the customer experience.

Download the Report

FAQ

Frequently Asked Questions

Q&A_icon

Upward for D2C is an AI-enabled and secure by design solution, a growth engine designed specifically for D2C Shopify brands. It brings funnel friction analysis, strategy, creative production, implementation, and optimization into one end-to-end solution focused on three revenue levers: conversion, average order value, and retention.

The program is designed for select D2C Shopify brands who are open to exploring innovative approaches, willing to test and experiment, and focused on improving conversion, retention, and AOV.

The program moves from strategy to deployment over 90 days. During Days 1–30, we identify and activate the highest-priority conversion opportunities. Days 30–60 focus on optimizing conversion and AOV while making retention and repeat purchase the primary focus. During Days 60–90, we continue improving those outcomes, validate performance, and identify what to scale next.

Not necessarily. Asset Intelligence evaluates your existing creative asset library, identifies what can be repurposed to address specific friction points, and helps surface where additional creative may be needed.

The assessment looks at category and competitor context, product categories, technology, and the shopper journey. That analysis surfaces key gaps and opportunities and helps prioritize the recommendations that follow.

Founding Partners collaborate with us through feedback, testing, optimization, and performance insights to help refine and validate the solution. The 90-day program is provided at no cost. Founding Partners also participate in a case study, with both teams agreeing on the specific results and details included.

No. The 90-day Founding Partner Program, including deployment during the program period, is provided at no cost.

Ready to close the storefront conversion gap?

Apply now to become a Founding Partner and help shape the future of video commerce.

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            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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