Upward for D2C | Designed for Shopify Brands
Close the Storefront Conversion Gap
Upward for D2C is an AI-enabled and secure by design solution that uses commerce intelligence to identify storefront opportunities and turning shopper intent into conversions.
The Storefront Conversion Gap
This is the shopper journey’s friction point, where high social intent meets a disconnected storefront experience, dropping conversion right before the cart. That’s the storefront conversion gap.
Three challenges make that gap difficult to close:
Friction Is Hard to Pinpoint
Brands see traffic and clicks, but lack visibility into where shoppers lose confidence and drop off.
The Experience Disconnect
High-energy discovery happens on social platforms that operate in isolation from your product pages.
Perceived Complexity
Video commerce feels costly, slow to launch, and hard to manage or measure.
How Upward for D2C Works
From Conversion Friction to Scalable Action
Upward for D2C is Theorem’s proprietary, end-to-end framework for turning conversion friction into action through diagnosis, Asset Intelligence, activation, and continuous optimization.
01
Diagnose
Find where the path to purchase breaks and what’s preventing shoppers from moving forward.
02
Asset Intelligence
Determine what content is needed and why, identify the right existing assets, and define how they can be repurposed, positioned, placed, and distributed across the shopper journey.
03
Activate
Launch relevant video experiences where they can address identified friction.
04
Optimize + Scale
Measure performance, refine the experience, and expand what works.
- Business Outcomes
Every friction point becomes a prioritized opportunity to improve Conversion, Retention, and AOV.
Conversion | Retention | AOV
Conversion
Retention
AOV
Experience the Interactive Demo
Diagnose Funnel Friction and Prioritize the Highest-Impact Opportunities
Upward rapidly diagnoses funnel friction and identifies the highest-impact conversion opportunities. It repurposes existing brand assets into videos, and identifies where they should be deployed, activated, and optimized to drive conversion, AOV, and repeat purchase.
Discover how Upward for D2C’s accelerates decision-making, creative production, campaign and PDP deployment, and ongoing optimization.
Why Upward for D2C?
01
Zero Development Time. Instant Setup
02
Fix Funnel Friction, Repurpose existing assets
03
Deploy and Optimize for Growth
04
Built to Scale, Proven for ROI
Join the Founding Partner Program
Put Upward for D2C to Work in 90-Days at No Cost
We’re inviting a select group of growth-focused Shopify brands to become Founding Partners and get early access to Upward for D2C.
What You Get
A Personalized Starting Point
A brand-specific opportunity assessment and prioritized 30/60/90-day roadmap.
Hands-On Activation Support
Strategic guidance, creative support, implementation, optimization, analytics, and performance reviews.
Early Access + Influence
Priority access to Upward for D2C and future developments, with the opportunity to provide feedback that helps shape the solution.
What We Ask From Founding Partners
Collaborate with us through feedback, testing, optimization, and performance insights to help refine and validate the solution. Founding Partners also participate in a case study, with the specific results and details included mutually agreed upon by both teams.
Research & Insights
Understanding Why Shoppers Aren’t Converting
Drawing on qualitative research with D2C marketing leaders, this report explores how video commerce can play a strategic role in closing the storefront conversion gap without driving up acquisition costs or fragmenting the customer experience.
Ready to close the storefront conversion gap?
Apply now to become a Founding Partner and help shape the future of video commerce.
FAQ
Frequently Asked Questions
Upward for D2C is an AI-enabled and secure by design solution, a growth engine designed specifically for D2C Shopify brands. It brings funnel friction analysis, strategy, creative production, implementation, and optimization into one end-to-end solution focused on three revenue levers: conversion, average order value, and retention.
The program is designed for select D2C Shopify brands who are open to exploring innovative approaches, willing to test and experiment, and focused on improving conversion, retention, and AOV.
The program moves from strategy to deployment over 90 days. During Days 1–30, we identify and activate the highest-priority conversion opportunities. Days 30–60 focus on optimizing conversion and AOV while making retention and repeat purchase the primary focus. During Days 60–90, we continue improving those outcomes, validate performance, and identify what to scale next.
Not necessarily. Asset Intelligence evaluates your existing creative asset library, identifies what can be repurposed to address specific friction points, and helps surface where additional creative may be needed.
The assessment looks at category and competitor context, product categories, technology, and the shopper journey. That analysis surfaces key gaps and opportunities and helps prioritize the recommendations that follow.
Founding Partners collaborate with us through feedback, testing, optimization, and performance insights to help refine and validate the solution. The 90-day program is provided at no cost. Founding Partners also participate in a case study, with both teams agreeing on the specific results and details included.
No. The 90-day Founding Partner Program, including deployment during the program period, is provided at no cost.
