Theorem Selected as 2023 UK Digital Excellence Awards Finalist in ‘Best Use of Technology’ Category

Theorem, a global, full-service digital marketing solutions company, is honored to be shortlisted in the ‘Best Use of Technology’ category in the 2023 UK Digital Excellence Awards. With over 20 years of expertise in the ad-ops business, Theorem strives to ensure that clients have accessibility to agile automation solutions that eliminate error margins, improve efficiency, enable scalability and ultimately drive increases in revenue at scale. 

As we move through an ever-changing digital landscape, consumers increasingly want their digital interactions with businesses to address their needs directly. Business leaders must ensure their digital presence is simple, fast, robust, and supports their customers more than ever before. However, with an increasing number of contact volumes and touchpoints, businesses need to focus on optimizing their services, solutions and infrastructure to be scalable, high-performing and secure in order to successfully meet and exceed customer needs within the ever-changing paradigm of their expectations. Enter Theorem’s industry first automation services.

Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, and automation technologies. Automating the order-to-cash (OTC) process is crucial for media companies and publishing agencies to streamline workflows, as the automation process can be implemented into monetized ad campaign cycles. 

Being shortlisted for the 2023 UK Digital Excellence Awards is a testament to Theorem’s dedication to digital innovation and bridging growing gaps in the market. Knowing that we are making a mark in the technology world on a global scale and improving accessibility to critical technology solutions is empowering. This recognition is a major milestone in our mission of providing future-ready digital marketing technology solutions built with client’s specific needs in mind and will further fuel our fire as we seek to continue transforming our client’s businesses through automation technology — from boosted ROI and cost savings, to greater efficiency and overall improved bottom line success. 

Theorem’s full-service, user-experience-driven digital marketing solutions are built on Software as a Service (SaaS) technology, which integrate seamlessly with back end legacy systems to allow the sharing of data and in order to provide an end-to-end, ‘always on’ service to the customer. This API, low-code solution offers future-ready digital marketing by scaling the landscape and combining expertise and automation to deliver an increase in efficiency and visibility over marketing workflows, resulting in more accurate reporting and increased customer loyalty for bottom line success. In fact, by automating processes associated with ad operations and ad trafficking, Theorem has been able to reduce manual labour by nearly 50% for clients, while creating a return on investment of around 50% and additional cost savings. 

Though technology can be seen as intimidating by some, we believe that embracing technology is the key to empowering business to thrive, grow, and succeed in the modern market, as it improves accuracy, efficiency, and scalability. Sometimes the hardest step is just getting started — and that’s what Theorem is here for. Working with an experienced, knowledgable partner like Theorem to create a custom plan best suited for your individual business is a guaranteed way to be prepared for the future and success in the long-term. We are dedicated to fully understanding our clients pain points, business needs and existing processes. This allows our teams to determine where and when automation can be implemented to streamline processes, increase productivity, while reducing error rates and manual time spent on repetitive operational tasks.

About Theorem

Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world’s most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit theoreminc.net or follow us on LinkedIn.

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            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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