consolidating its strategic talent into one consultancy team, and expanding its six global operations teams to focus more on client servicing and delivery. “We understand that, in the current climate, today’s brands are fed up with relying on agencies and consulting firms that feel disconnected to the overall business strategy,” said Jay Kulkarni, Founder and CEO, Theorem. “The majority of brands are clear on their strategy; what they want and appreciate is flexible expertise that is as deep as it is effective. At Theorem, we embody such an approach.”
Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad