Packages offer new access to multi-disciplinary teams, in-house tools and smart data to enhance media, marketing and CRM – leading to stronger business performance
Chatham, New Jersey | December 16, 2021 09:34 AM Eastern Standard Time
Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn
Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with
LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital
channels to develop original concepts for social campaigns and multiple waves of social posts
campaigns that are fully optimized for peak performance.
As a certified LinkedIn Marketing Partner since 2018, Theorem provides clients with a suite of digital
solutions including custom creative services packages with content audits, original copy and
design and A/B testing. Theorem also led on original design and development for landing pages,
microsite, programmatic ad design, message and display ads.
“We are honored to expand our offerings with LinkedIn,” said Kara Degeorgis, Art Director,
Theorem. “Data and creative have always gone hand in hand. If you want your creative to do the
work for you, you have to understand your audience. A/B testing is critical when it comes to social
advertising because it allows for quick wins and insights on messaging, design and the user
journey. The key to creative optimization is using an iterative process of Discover, Deliver, Optimize
in order to have a sustainable strategy that is always evolving with the customer.”
Brands have utilized the content created by Theorem to drive higher levels of customer
engagement on and off the LinkedIn platform.
Theorem recently worked with American Systems on a LinkedIn campaign implementing their
Creative Optimization services. Within a two-month period, the campaign drew over 1.5 million
impressions, over 9,000 clicks and an average CTR rate of 0.60 percent – outperforming CTR
benchmark for the website conversions objective with single image ad at 0.40 percent, according
to LinkedIn in August 2021.
Theorem’s creative optimization packages and services bring:
- Unique brand insights and tailored recommendations as the creative strategistsconduct a thorough understanding of the brand’s environment.
- Dynamic messaging and design from a team of art directors, copywriters anddesigners that will produce best-in-class creative for a campaign.
- Inspire and capture leads with a custom landing page that will encourage users tolearn more about your offering.
- Proven results and creative insights that will fuel your future creative campaigns.
About Theorem
Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns
for some of the world’s most successful brands. By offering scaled technology, media,
operations, marketing, CRM, and creative solutions under one roof, Theorem can provide
flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams
and operational expertise helps brands simplify, streamline and automate complex digital
tasks. This value exchange saves clients time, reduces their costs, and increases their
revenue. For more information, visit www.theoreminc.net.
