Culture at Theorem: Our Award Winning Theorem Cares Initiative

Theorem’s unified, company goal is to positively impact each other, our teams and families within our communities and beyond. Our people-first approach to culture helped to further unify us and achieve our goal of navigating the challenges of the pandemic. Through agility and attentiveness to the individual needs of our employees and their communities across the globe, we ensured our teams and their families had the resources they needed to stay as safe and healthy as possible. As a result of our learnings and growth throughout the pandemic, we launched our award-winning Theorem Cares initiative in 2021. Read on to learn more about our award-winning culture.

The Three Main Goals of Theorem Cares:

  1. Offer employees stability across physical and emotional health and well-being
  2. Offer stability across working infrastructure
  3. Ensure teams maintain productivity without impacting client services

The Theorem Cares initiative is an ongoing strategy comprised of a variety of programs that support the company’s overall goals. From improving vaccine accessibility in India to implementing a business continuity plan with employee wellness at the heart, and beyond – Theorem Cares has made a positive global impact not only on our employees but also on our clients and local communities. 

Goal 1: Offer global employees stability across physical and emotional health and well-being

With offices located in the US, UK, India and Australia, Theorem is committed to supporting each of our global employees to the best of our ability. While the U.S. was successfully rolling out the COVID-19 vaccine, the government-led rollout in India was severely ineffective – leaving our employees and their families with little protection as the Delta variant was ravaging the country. 

Theorem took drastic action to ensure accessibility to vaccines in India. By partnering with local hospitals, we ensured equal opportunity for our staff and their families to be vaccinated and protected against COVID-19. We fully funded both doses for our team members, their immediate and extended families as the luxury of free vaccination is not accessible in India. 

Additionally, the local communities in India were struggling with a lack of medical transportation for the ill due to the COVID-19 pandemic. To aid in the effort, the Theorem team donated ambulances to area medical facilities to aid the mobility of patients within the local communities surrounding our India offices. We also offered private transportation and security for employees and their families to accommodate transportation needs and safety during lockdown procedures across regions.

Goal 2: Offer stability across working infrastructure

Theorem’s core values were tested when employees began experiencing different and localized pandemic-related threats worldwide. Theorem’s top priority was keeping teams happy, healthy and protected despite individual circumstances. To combat this chaos, Theorem created and executed its Business Continuity Plan (BCP), shifting teams worldwide to a virtual, flexible working environment with minimal disruptions to client services. 

Supplying Theorem employees with the equipment and connectivity needed to achieve a stable working environment at home was essential. For the employees based in India, we supplied bandwidth hardware, supplemental hardware for VPN and private network access, laptops and private transportation with physical security and surveillance video capability to provide safety for employees during lockdown transportation.

Goal 3: Ensure teams maintained productivity without impacting client services

The Theorem team facilitated healthcare access and mental health support services to global teams to ensure maintenance of overall physical, mental and emotional health and wellness throughout the pandemic and beyond. Theorem also hosted office-wide donation drives for charities and encouraged employees to contribute to philanthropic causes with Volunteer Time Off – such as Black Girls Code, the Anti-Racism Fund and Feeding America – to help address larger societal issues and ensure the progress of tomorrow for people of diverse backgrounds.

In addition, Theorem initiated an updated culture value methodology across the organization to enable the prioritization of both clients and employees. Our six values — collaboration, communication, pro-activity, client-centricity, adaptability, and accountability — have helped maintain a well-functioning, unified company despite the sudden global work from home mandates. These principles are the heart of our company culture helping to guide our employees as we all navigate this new normal. 

The Theorem Cares Program is Award-Winning!

With the mobile advertising landscape in continuous flux, one of the only certainties is the need for flexible marketing strategies. To survive and thrive in the current endemic era, brands must be able to adjust swiftly to changing consumer trends and respond at scale. This requires nimbleness when it comes to adopting new technologies, integrating new tools, and using data-driven insights to optimize campaigns in real time.
We are honored to share that our Theorem Cares program has been recognized by winning the following awards.
  • Theorem’s Vaccine Drive was recognized in the Digital Marketing, COVID-19 Digital Response category as a Gold Winner at the 2021 AVA Digital Awards.
  • Theorem Cares was recognized as a Platinum Winner for the Team Achievement Award at the 2021 AVA Digital Awards.
  • Theorem’s COVID-19 response was recognized as a Bronze winner in the 16th annual Stevie Awards for Sales & Customer Service for Most Valuable Response by a Business Development Team

Check out what The Stevie Award judges had to say about our Theorem Cares programs:

“This is a fantastic entry, giving judges a view of the business, the culture, and the strategy/execution of the COVID response.”

“This is really a caring employer. I liked the following: Top priority was keeping teams happy, healthy and protected despite individual circumstances.”

“Quite an impressive COVID response, and well summarized. Thank you for your submission. The vaccination initiative and transportation re-purposing for Indian employees is especially notable – literally saving lives. I appreciate how Theorem not only served employees, but the communities as well. All this while trying to keep your business operations intact during the pandemic – that would be a significant balancing act.”

In terms of a Covid-19 response, it’s great that Theorem “repurposed a section of the company’s transportation fleet into ambulances and donated them to local medical facilities to aid the mobility of patients in the community.” Theorem’s business continuity plan and what it provided its employees during Covid is very similar to what other companies have done.”

“Theorem, really did a fantastic job with their response to the Covid-19 pandemic. I awarded a high score for the effort.”

“Great company culture and actions. Always standing by employees side and taking humanity in first place. Congratulations!”

We at Theorem are honored to have received these awards and are continuously committed to strengthening the communities in which we do business and beyond.

You may also like...

Subscribe to Our Blog

Subscribe to receive an email when we publish new content!

    Ready To Empower Your Business?

    We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.



    Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.

    In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.


              Nikhil Badlani Foundation

              The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

              Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at

              Diversity and Inclusion

              Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

              By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

              Feeding America

              Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

              As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at

              Grameen America

              Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

              Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at

              Vision Spring

              VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

              VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

              Covenant House

              Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

              For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at

              Contract Type



              Job Title

              Contract Type



              Job Title

              Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.