Spotify, this is your breakthrough in tech-enabled revenue growth and scale

We’re here to help Spotify be more efficient. From Ad Rev Ops to responsible AI integration, Theorem can simplify complex processes, accelerate experimentation, and optimize performance—so you can move faster, engage deeper, and operate smarter, all at a lower cost.
Contact us today

Spotify Ad Exchange

At Theorem, we already help global platforms like Sirius XM, Roku, and iHeart, and we want to help you, too. How? Well, to be specific, with Spotify Ad Exchange.

The new marketplace sure is an exciting offering with huge potential, but like any new platform, 
it comes with its share of challenges. For example, widespread adoption demands flawless campaign execution, there’s more complexity in terms of campaign trafficking and monitoring, and perhaps most important of all, scaling it will require smarter automation and analytics.

With deep expertise in Ad Rev Ops for digital marketplaces, powered through our Upward solution, we can streamline Ad Rev processes and workflows through automation, empowering you to address these teething issues and maximize the potential of Spotify Ad Exchange.

Boost engagement beyond listeners

Prioritize new advertisers as much as your listeners by enhancing the advertiser experience through intelligent ops, powered by automation and integrated with Spotify Ad Exchange.

Unlock operational efficiency

Support your broader monetization strategy by simplifying Ad Operations and automating cross-channel execution across ads, subscriptions, and content.

Accelerate AI-led transformation

Automate and elevate digital operations with AI-native solutions that support Spotify’s two-sided marketplace and enhance the performance of Spotify Ad Exchange and future Ad products.

Your masterclass in Ad Ops

Unsure about Ad Ops automation and how it can enhance Spotify Ad Exchange? Look no further. This masterclass is designed to help you get up to speed and make the business case for automation in Ad Ops.
Read the eGuide

The impact of automation on Ad Revenue and Ad Operations

In this roundtable report, senior decision makers in media shared insightful tips and real-world lessons on how to execute a well-crafted Ad Ops automation strategy—so you can get it right, first time.
Read the Report

Ad Ops is being reimagined because of AI

With innovations like Discover Weekly, DJ, and AI playlist, it’s fair to say that you already know all about AI. Here’s how you can bring it to Ad Ops.
Read article

Ready to see results?

Explore how our solutions can help you unlock the full potential of Spotify Ad Exchange – book a meeting today.

Michele Bavitz,

Global Head of Account Management
Book meeting

"Breaking through" case studies

Crain Communications

As one of the largest privately held business media publishers in the world, Crain Communications delivers news to more than 6 million business leaders around the globe.
Read the full case study

BBC Studios

In 2018, the company merged with BBC Studios to form a new licensing, production, and distribution company under the BBC Studios nam
Read the full case study

Pandora

Pandora is a popular online streaming and internet radio service that provides personalized listening recommendations to approximately 70 million users each month.
Read the full case study

Add more to your mix with our 
tech-enabled solutions

At Theorem, we help global platforms like Spotify navigate the complexities of today’s digital ecosystem, with proven strategies to deliver consistent quality at scale, monetize content under one future-ready ops model, and go beyond the AI hype to embed intelligence into execution.
Get in touch today

            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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