Full-service digital marketing solutions provider Theorem has expanded its senior team with Reem Al-Basri joining as Head of Digital Media Strategy, based in the company’s London office. Al-Basri’s focus will be to grow Theorem’s UK business, particularly within retail and D2C. Her experience in the industry spans more than 14 years, and she previously held various roles at Publicis Group, including business managing director of media, head of integrations, content strategy and development as well as social and influencer marketing.
Theorem and Firework Partner for Breakthrough Video Commerce
Theorem and Firework Partner for Breakthrough Video Commerce, Accelerating the Path-to-Purchase and Driving Sales & Customer Lifetime Value for DTC and Retail Brands. Theorem and