“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern consumer wants control of their digital life and those who are choosing to work to meet the demand are apt to see the most success in 2022.” – Jay Kulkarni, CEO, Theorem
Theorem and Firework Partner for Breakthrough Video Commerce
Theorem and Firework announce strategic partnership to accelerate enterprise video commerce adoption, drive growth, and deliver measurable impact for brands worldwide CHATHAM, N.J.– May 22nd,