“We have seen many shifts across the industry that will affect marketing methodologies in 2022 and beyond. From Apple and Google’s privacy shifts, kicking off the demise of the third-party cookie and the rise in cost of media buys and customer acquisitions to the birth of the metaverse, one conclusion can be drawn: the modern consumer wants control of their digital life and those who are choosing to work to meet the demand are apt to see the most success in 2022.” – Jay Kulkarni, CEO, Theorem
Theorem and Firework Partner for Breakthrough Video Commerce.
Theorem and Firework Partner for Breakthrough Video Commerce, Accelerating the Path-to-Purchase and Driving Sales & Customer Lifetime Value for DTC and Retail Brands. Theorem and