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Discover our tailored solutions to drive your business to new heights.

Our B2B Solutions

The buyer journey is complex, non-linear, and often unpredictable, affecting marketing goals and ROI. At Theorem, we deliver customer experiences that recognize brand purpose and leverage data-driven strategies to uncover the insights needed to power a robust and predictable pipeline.

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Strategy Consulting
At Theorem, we help brands accelerate their growth across marketplaces by optimizing their creative marketing strategies. From intelligence, data analysis, and audience insights to tech enablement and diagnostics, our end-to-end digital strategy consulting solutions are designed to drive acquisition and conversion while enhancing operational efficiency.
 
  • Brand Analysis 
  • Holistic Strategy Planning
  • Content Strategy
  • Marketing Strategy
  • Creative Strategy
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Customer Journey Planning
We help brands deliver value to their entire customer lifecycle process and drive sustainable growth through holistic customer journey planning and ABM strategy. Our solutions – including in-depth operation and workflow analysis – are designed to generate brand awareness and boost customer engagement while increasing new customer acquisition and improving customer management and retention.
 
  • Customer Acquisition
  • Customer Engagement
  • Customer Retention
  • Campaign management
  • MarTech & CRM
  • Technology Development
  • ROI Optimization
  • Campaign Content & Creative Development
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Data & Insights
In today’s digital marketing landscape, smart data strategies are essential for success. Theorem’s innovative data solutions organize, integrate, and analyze multiple data points to create actionable insights that drive business growth. Our solutions enable brands to make strategic, data-driven decisions that foster agility, improve efficiency, and boost their bottom line.
 
  • Consulting & Strategy
  • Data Integration
  • Data Analytics
  • Dashboarding
  • Tech Development
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B2B Solutions Across Industries

The B2B industry faces unique marketing challenges, including the need to target specific decision-makers, differentiate from competitors, and demonstrate ROI. We offer innovative solutions to help B2B brands overcome these challenges by improving lead generation, increasing brand awareness, and enhancing customer engagement.  Our expertise in marketing strategy and technology development enables brands to stand out in a crowded marketplace, achieve their business objectives and drive revenue growth.

B2B Solution

Platforms & Agencies

Platform & Agency brands must meet the challenges of today’s constantly changing digital marketing landscape to deliver optimal results for their clients. At Theorem, we help brands surpass these expectations and expand their revenue streams by offering innovative, end-to-end digital marketing solutions. We deliver dynamic, highly personalized content that improves the customer journey and customize technology integrations to provide operational efficiency and media management support.

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Retail Media Networks

Retail Media Networks (RMN) are growing rapidly to meet advertiser and consumer demand. The path to success at scale requires the utilization of automation to streamline processes and enable business growth, as well as robust data strategies to power insights. With Theorem’s help, RMN partners can diversify their revenue streams, increase ad inventory, identify sales strategies, and more.

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Other Industries

The non-linear and complex nature that is the modern buyer journey is a challenge impacting marketing goals and ROI across all industries. At Theorem, we provide digital solutions to drive business growth for B2B businesses across a wide range of industries, including manufacturing, engineering, sustainability, and more. We deliver customer experiences that recognize brand purpose and leverage data-driven strategies to uncover the insights needed to power a robust and predictable pipeline.

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Transforming Businesses With
B2B Solutions

Theorem’s B2B solutions enable clients to speed up their order cycles & grow revenue faster.

Creative Strategy & Development

Salesforce Trailhead

Online learning hub boosts email marketing impact with a comprehensive template system

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CMS, Content Strategy, & Web Design

Sansera Engineering

Through a comprehensive online catalog strategy and the implementation of a new content management system, the Theorem Team transformed Sansera’s website into an interactive customer experience.

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Media Ops

Marsol Technologies

Global helideck fire safety component manufacturer improves digital experience with modern website updates resulting in increased sales conversions.

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Trending B2B Industry Insights

B2B industry insights

How B2B Marketing Will Transform in 2023 - Five Predictions

B2B marketing is continuing to evolve in 2023. Marketers should consider emerging trends and adapt to them for success this year.

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Watch: How to Solve Common Customer Engagement Challenges

How can teams across industries overcome some common customer engagement challenges?

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Best Practices for Website UX in 2023

Fostering a positive user experience for website visitors is essential to the long-term success of your brand.

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Ready To Empower Your Business?

We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.

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      Meto

      Meto

      Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


      In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

      website: https://meto-intl.org/

                Nikhil Badlani Foundation

                The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                Diversity and Inclusion

                Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                Feeding America

                Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                Grameen America

                Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                Vision Spring

                VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                Covenant House

                Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

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