The Role Automation Plays in the Future of Ad Monetization
Many businesses outside of the traditional media category are turning to advertising as an additional revenue stream. There is good reason for this shift. Advertising is a high margin business that has the potential to increase revenue substantially. What can sometimes be overlooked is the complexity of the ad ops process, which if not done […]
Everyone’s Obsessed with AI… But Don’t Forget the Humans
AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers’ attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in their business plans, […]
How Can Ad Ops and New Media Players Eliminate Inefficiencies?
For some reason, publishers have slowly adopted new ad ops methods. Many have fallen into the pattern of simply doing things as they have always been done. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This […]
THE LATEST IN MULTI-LOCATION MARKETING
Brands Learn to Scale Campaign Execution with Ad Automation In 2023, everyone is being challenged to do more with less. Budget cuts and external pressures have caused nearly half of U.S. brands to freeze or reduce media spending in the past year, but still, the demands for results put on marketers have never been greater. In […]
Brands Learn to Scale Campaign Execution with Ad Automation
In 2023, everyone is being challenged to do more with less. Budget cuts and external pressures have caused nearly half of U.S. brands to freeze or reduce media spending in the past year, but still, the demands for results put on marketers have never been greater. In response, many brands and publishers are seeking new strategies, […]
The AI balancing act: 3 tips for a successful D2C strategy
Getting the right mix of automation versus the human experience can help you prevent fulfilment problems damaging customer experience and loyalty. But when do you need the human touch, and when is it best to deploy AI? Reem Al-Basri, Head of Digital Media Strategy, Theorem Inc. explains why the reduction of brand awareness associated with search […]
How Ad Industry Experts Are Putting AI To Work
AI is so hot right now. Generative AI tools such as ChatGPT and DALL-E are dazzling the public, with ChatGPT alone seeing 10 million daily users since its release in November. No doubt your Twitter feed has been full of people sharing screenshots of their “conversations” with ChatGPT, often in the spirit of fun. But […]
Inspirational Woman: Reem Al-Basri | Head of Digital Media Strategy, Theorem Inc.
As the Head of Digital Media Strategy, Reem’s focus is growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail and D2C sectors. Reem brings deep experience in media planning, client services, communication strategy and account leadership. Her strategic perspective earned her opportunities to work on global clients, become […]
12/27/22: Cynopsis Presents Looking Ahead…
Who Will Be the Big Winners in 2023? Cynopsis polled industry experts for their thoughts on what success will look like in the coming year. Here’s what they had to say… “The big winners in 2023 will be those media companies who deliver the greatest value – to their affiliates, to ad agencies, or directly […]
Infrastructure & Automation: Predictions for 2023
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for leanness and agility. Research released this year by ExchangeWire, in association with Scibids, revealed that […]
