5 Easy Website Updates to Boost Holiday Sale Conversions

As a D2C business, your brand’s website is the very heart of your operations. It introduces prospects to your products, showcases your brand, and keeps your shop up and running 24/7 — no matter where your customers are based. As Black Friday and Cyber Monday (BFCM) come near, it’s no surprise that many e-commerce retailers are hesitant about making changes to their greatest marketing asset. 
 
The good news is, you don’t have to embark on a holiday overhaul for your website to achieve BFCM success. Instead, consider these small, strategic website updates aimed at priming your digital presence for conversions on these major shopping days. 

Check to Ensure Your Website Can Handle BFCM Traffic

While flashy ads and can’t-pass-on promos are critical to a high-converting D2C campaign, much of your BFCM success relies on the bones of your website. This starts with site speed.
 
Can your website handle an influx of visitors on the year’s most popular shopping days? Better yet, how does your website load on mobile? One study revealed that 74 percent of visitors will leave a website if it doesn’t load on their phone within five seconds.
 
As the biggest mobile shopping day of the year, Black Friday shoppers expect your website to pop up ready to shop within just seconds of clicking your ad, email, or short link on social media. 
 
To ensure your website makes the cut, check your site speed using PageSpeed Insights, a free tool from Google. This lightning-fast website auditor provides scoring, along with in-depth analysis and specific recommendations to help you improve your website’s performance. 

As the biggest mobile shopping day of the year, Black Friday shoppers expect your website to pop up ready to shop within just seconds of clicking your ad, email, or short link on social media. 
 
To ensure your website makes the cut, check your site speed using PageSpeed Insights, a free tool from Google. This lightning-fast website auditor provides scoring, along with in-depth analysis and specific recommendations to help you improve your website’s performance. 

Give Your Homepage a BFCM Holiday Makeover

A BFCM homepage update doesn’t have to be utterly complex. Consider a BCFM home page treatment the same as any of your other seasonal campaigns, just with a great emphasis on promotions. 

Update your homepage to include:

A Hero Image

that greets visitors with promotions the moment they arrive.

A Sticky Bar

that displays promotions and a countdown for special sales.

An Email Sign-Up Invitation:

“Get early access to our hottest holiday sales!”

BFCM Exclusives

such as sale items, limited edition items, and special gifts.

By adding one, some, or all of these elements to your website, you can put your promotions at center stage, grow your email list, and in turn, increase conversions during the most wonderful time of year for D2C businesses. 

Spotlight Special BFCM Savings Directly on Product Pages

We all know that the tech takeover of recent years has shortened attention spans and chiseled away at the patience of our customers. The days of holiday shoppers digging for deals are over. Today’s BFCM shoppers want to know how your special promotions translate to dollars saved the moment they visit your webpage. 

Make a quick adjustment to your product pages that shows just how deep your holiday discounts are. Cross out the full price of an item and display the special BFCM price next to it. This enables customers to quickly scan and understand the difference in price if they buy immediately rather than wait. You can bolster the promotion even further by adding the percent off that is applied to that item. 

Convert Would-Be Customers on Their Way Out With Pop-Ups

Boost your website’s conversion rate on the year’s top shopping days with a pop-up strategy aimed at visitors who are about to leave your website without making a purchase. Research shows that while welcome pop-ups generate sign-ups at 1.9 percent, exit pop-ups receive over four times as much engagement, converting customers on their way out the door at a whopping eight percent. 
 
Black Friday and Cyber Monday give prospective customers a plethora of offers from just about every brand they follow and beyond. That means they’ll likely leave a company’s website to compare prices and promotions with other competitors offering the same or similar products — that is, unless your promotion stands out enough to convert them on the spot. 
 

Trigger a pop-up to launch from your website as a visitor attempts to leave your website with an offer that will make them think twice about going with your competitors. 

Black Friday/Cyber Monday offers pop-up messages can include:

  • A sale countdown or limited supply alert that creates urgency 
  • A special discount they can add to items in their cart if they buy now
  • An email opt-in opportunity to receive deals and updates 

When possible, add an email capture to your pop-up so you can continue to engage these customers after their visit. You can encourage email sign-ups by offering a secret discount, giving access to exclusive sales, and touting holiday freebies to go along with their purchase.

Create a Dedicated Pre-Sell Landing Page for BFCM

Did you know that your winning BFCM web strategy doesn’t have to live on your website at all? While the above strategies are highly recommended, you can funnel your holiday campaign through a pre-sell landing page instead. Alternatively, you can launch a BFCM pre-sell landing page as part of your holistic BFCM campaign that includes your website. 

There are many benefits to a BFCM pre-sell landing page, including:

Offering your shoppers a curated digital experience

The beauty of creating a BFCM pre-sell landing page is that it can exclusively promote BFCM deals. No navigation to other areas of your website and no breaks in BFCM merchandise for regular-priced items means no distractions for customers who click on your BFCM ad, social media post, or email and expect to shop BFCM-specific items.
The ability to test and optimize your page in real-time
A pre-sell landing page provides your D2C business with the opportunity to experiment without the risk of compromising your website. Once you’ve set it up, add a heat map to track where customers are clicking and what sections garner the most engagement. You can also note what aspects of the page are cold, or not getting much love, and replace them with more appealing content. 
 

Many of the Most Successful Campaigns Start Small

Remember, the most complex D2C campaigns aren’t always the record-breakers. Oftentimes, it’s those iterative, strategic moves that make all the difference. By making light-lift website updates grounded in your BFCM strategy, you can reach your customers, create a compelling shopping experience, and boost conversions without straining your resources or risking the stability of your greatest marketing asset. 

You may also like...

Subscribe to Our Blog

Subscribe to receive an email when we publish new content!

    Ready To Empower Your Business?

    We can help you future-ready your business with customized, innovative solutions designed to foster sustainable growth.

    Let’s Talk

            Meto

            Meto

            Meto is a tech-based nonprofit intent on making access to quality higher education a reality for all students. We have a special focus on creating scholarships for low-income students.


            In 2018, Meto was founded to connect African students with university opportunities. Along the way, we have learned that all students can benefit from our innovative model, wherein universities make the first move and invite good-fit students to apply. So, in 2023, we opened our platform to students across the globe.

            website: https://meto-intl.org/

                      Nikhil Badlani Foundation

                      The Mission of the Nikhil Badlani Foundation (the “Foundation”) is to enhance the lives of underserved children in West Orange, NJ and neighboring communities through music lessons, scholarships, and traffic safety education for all.

                      Since the Foundation was established in 2011, Theorem has consistently been an annual sponsor of and team participant in the STOP for Nikhil 5K Run/3K Walk. This event intends to raise traffic safety awareness and to serve as a way to remembervbgfc ≈ and honor those who have been killed or seriously injured in traffic accidents. We recognize the importance of raising awareness and road safety amongst teenagers and parents alike, especially in the local communities of our Chatham, New Jersey office. Learn more about the Nikhil Badlani Foundation at nikhilbadlanifoundation.org

                      Diversity and Inclusion

                      Theorem actively aids in the ongoing fight against systemic racism and discrimination, realizing the importance of ongoing discussions surrounding diversity and inclusion.

                      By contributing to organizations such as Black Girls Code and the Anti-Racism fund, we aim to be a fundamental supporter of diversity in the workplace and beyond. These organizations specifically speak to Theorem’s role as a leading voice in the technology innovation space and we avidly support their missions. The vision of Black Girls Code is to empower girls of color, ages 7-17 to become innovators in STEM fields and encourages them to be the builders of their own futures. The Anti-Racism Fund serves as a response to the inequities experienced by the African-American community. It provides monetary support to a dynamic portfolio of curated organizations as a way to inject and enable social change.

                      Feeding America

                      Feeding America is the largest charity working to end hunger in the United States. By partnering with local food banks, food pantries and other community food programs, Feeding America looks to advance change across the country and ensure equitable access to nutritious food.

                      As a long-standing contributor and sponsor of Feeding America, we deeply believe in their vision of an America without hunger. The need for and importance of organizations like Feeding America has has become more and more prevalent as communities face more hardships as a result of the pandemic and the current economy. Theorem is dedicated to its continued contributions to Feeding America to do our part to empower and strengthen our communities. Learn more about Feeding America at www.feedingamerica.org

                      Grameen America

                      Grameen America is dedicated to helping entrepreneurial women who live in poverty build businesses to enable financial stability mobility.

                      Since their founding in the United States in 2008, Theorem has supported Grameen America’s mission, which seeks to build upon the legacy of Presidential Medal of Freedom, Congressional Gold Medal and Nobel Peace Prize winner Muhammad Yunus. Through financial contributions and event participation, Theorem has contributed to Grameen America’s cause. As an immigrant entrepreneur himself, our CEO Jay Kulkarni is especially eager to support the organization’s mission of aiding underserved communities. Learn more about Grameen America at www.grameenamerica.org

                      Vision Spring

                      VisionSpring is making the wonder of clear vision possible for all by helping provide affordable and quality eyeglasses to those in need. For many, lack of access to affordable eyeglasses leads to loss of employment or less educational opportunities.

                      VisionSpring partners with organizations who join them in their mission of supporting livelihood initiatives, enhancing potential for all. Learn more about Vision Spring at https://visionspring.org Theorem has consistently partnered with VisionSpring to organize free events, such as eye check-ups, across multiple villages in the Mysuru, India region, impacting over 3,000 rural residents. We stand with VisionSpring in their mission to increase accessibility to quality eyewear and eye care.

                      Covenant House

                      Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives.

                      For more than 5+ years, Theorem has supported Covenant House with corporate sponsorships, leading career-building workshops at their Newark, NJ shelter facility and participation in the organization’s fund raising Sleep Outs. Covenant House utilizes these Sleep Outs to raise funds and help shine a light on the injustice of youth homelessness, inspiring communities to step up and protect the vulnerable. We are proud to support Covenant House’s programs, which are designed to empower young people to overcome and rise above adversity, today and in the future. Learn more about Covenant House at www.covenanthouse.org

                      Contract Type

                      |

                      Location

                      Job Title

                      Contract Type

                      |

                      Location

                      Job Title

                      Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

                      Apply Now