Automation Shows Profitability
Google has been touting automation in advertising for years. Marketers initially rejected the idea of less control over campaigns, leaving the processes up to technology. Somehow all that has changed. Research released Wednesday from Theorem, conducted in partnership with global insights and strategy agency Hypothesis Group, analyzes the time savings that automation offers, and cites […]
New Research from Theorem Finds Media Companies Recognize the Importance of Automation to Scale
Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process and the impact automation has on business imperatives for media companies in categories such as streaming, audio, […]