Automation and data-driven personalisation are key during peak season
Here we go again: The holiday shopping season is fast approaching with Black Friday and Cyber Monday just weeks away. Digital fatigue is a legitimate problem for brands – this, coupled with a growing cost of living crisis puts marketers in an interesting place as we approach the busiest shopping season of the year. So, […]
How to Master the Evolution of Customer Experience-Based Marketing
Learn how to master the evolution of customer experience-based marketing by looking at the history and evolution of the CX journey.