What the Metaverse Means for the Future of Marketing
The marketing landscape is abuzz with talks of the metaverse, but what does the future of marketing in the metaverse look like? Ideally, the immersive virtual worlds of the metaverse will provide marketing teams with the ability to create deeper engagement strategies for more diverse groups of consumers. This will enable marketers to expand on current omnichannel strategies to meet customers whenever and where ever they roam in the virtual world.