How the Cookie Crumbles: What is the Future State of the Cookie?
The marketing world is abuzz with the demise of the third-party cookie. The reign of first-party data is imminent and many companies need to shift their focus to first-party data collection. But transitioning and leveraging first-party data is about much more than creating your own cookies, initiating new forms, and establishing a robust database. It also involves adapting to ever-evolving data compliance and privacy laws which is more complicated than it seems. How can marketing teams remain agile and adapt to the changes arising from the depreciation of the third-party cookie to ensure success?
