The marketing world is undergoing rapid transformation. While agility and adaptation to change is nothing new for marketing teams, the shifts brought forth by the pandemic are breaking the traditional models and pushing the need for fast flexibility and adjustments into hyperdrive. As a result, marketing teams have pivoted their strategies and taken the demands […]
The past year saw D2C and retail brand marketing teams pivot strategy to fully embrace digital and become hyper-focused on customer engagement. Now, as we approach the upcoming holiday shopping season — and chatter begins to circulate pointing to the start of an endemic era — it has become pivotal for retail brands to understand, […]
Although consumers have (and always had) the right to transparency and fair collection of data, the need for change and new strategies in the future is no longer an option for marketing teams.