Why More Brands Are Bringing Data Intelligence In-House
Everything old is new again. With the Covid-19 Delta variant surging in many parts of the country, retail brands are bringing back the technologies they used to get through the first phase of the pandemic. Curbside pickup, touch-free payments, and buy online, pick up in-store (BOPIS) services are once again positioned front and center as […]
Best Practices: Dynamic Creative Optimization (DCO)
DCO is a must-have tool for creating highly targeted and personalized dynamic ads. While it is an automated and hands-off marketing tool, it does require some forethought and strategy for success.