Automation Is Essential
M-Commerce Should Be Embraced
With smartphone users now accounting for 71% of retail website visits, brands must provide a seamless shopping experience for their mobile users. In addition to making online shopping incredibly convenient, m-commerce gives retailers the ability to reach customers wherever they are via SMS push notifications. It also amps up personalization by utilizing Wi-Fi and GPS technology to deliver content based on user location.
At the same time, m-commerce makes the buying experience easier than ever thanks to mobile payment methods such as Apple Pay and Google Pay, Visa Checkout, Zelle, and Paypal. Not to mention the fact that mobile is the ideal platform for omnichannel shopping, as most customers take their smartphones with them wherever they go. Retailers can offer free in-store Wi-Fi, for example, to encourage customers to use their mobile devices to access brand-specific info while they shop on foot.